VerticalResponseApril 25, 2015 Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. Anything that Blinks We’ve all been to those sites where either a text or … Continue reading Top 10 Website Eyesores to Avoid
Jomer GregorioApril 22, 2015 Pay-Per-Click (PPC) marketing is undoubtedly one of the best digital marketing tools every business owner should have in their marketing arsenal, just like what 88% of respondents in a previous SEOMoz industry survey are doing. Although natural search traffic through SEO still tops the traffic generation pack, PPC can generate as … Continue reading Top 8 PPC Marketing Mistakes to Avoid (Infographic)
Kathy DamApril 17, 2015 With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. Users can join industry-specific … Continue reading 7 Social Media Marketing Mistakes to Avoid With LinkedIn
Jenifer KramerApril 10, 2015 Every business has its risks but it seems like the licensing business just keeps getting more and more challenging. With limited retailer space, consumer purchasing shifting away from brick-and-mortar, few new brands and a reliance on (often lame) sequels, how is a licensor to make an impact? When we were working … Continue reading How Do You Avoid Risks in Licensing?
Paul GillinApril 8, 2015 A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. “How do you find the balance between marketing yourself and sounding full of yourself?” she asked. “I think there is a thin line.” She attached a screen grab of a LinkedIn … Continue reading LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives
Sarah GreesonbachApril 2, 2015 It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you achieve depend entirely on your ability to inspire, lead, and manage a team of individuals. For marketing … Continue reading Avoid Being a Bad Marketing Manager By Doing These 3 Things
Margaret JacobyApril 2, 2015 In a recent article, we talked about job-related frustrations experienced by employees. Those frustrations included “not sharing about salary and benefits”, and “not having a culturally diverse and gender diverse leadership teams.” This week we are addressing the consequences of those mistakes and others—employee turnover. What exactly is “turnover?” Well, in … Continue reading 5 Steps to Avoid the High Cost of Employee Turnover
Business.comMarch 30, 2015 Are you looking for a production company to produce a marketing, PR or training video for your company? You’re not alone. In the B2B Demand Generation Benchmark Survey for 2012, video was being used by over 90% of 155 marketing respondents. Having a video professionally produced for business purposes is not cheap. … Continue reading What to Avoid When Hiring a Video Production Company For Your Business
Teresa SliderMarch 24, 2015 While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan … Continue reading Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
Melissa MegginsonMarch 23, 2015 You’ve heard the tales. Maybe it’s happened to your sister. Or maybe your friend had a friend that it happened to. Or maybe it’s even happened to you. One day you’re just doing your thing on Pinterest, and BAM – you’re locked out of your account. Having your account frozen, or … Continue reading How To Avoid Pinterest Jail
