Jenifer KramerApril 10, 2015 Every business has its risks but it seems like the licensing business just keeps getting more and more challenging. With limited retailer space, consumer purchasing shifting away from brick-and-mortar, few new brands and a reliance on (often lame) sequels, how is a licensor to make an impact? When we were working … Continue reading How Do You Avoid Risks in Licensing?
Paul GillinApril 8, 2015 A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. “How do you find the balance between marketing yourself and sounding full of yourself?” she asked. “I think there is a thin line.” She attached a screen grab of a LinkedIn … Continue reading LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives
Sarah GreesonbachApril 2, 2015 It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you achieve depend entirely on your ability to inspire, lead, and manage a team of individuals. For marketing … Continue reading Avoid Being a Bad Marketing Manager By Doing These 3 Things
Margaret JacobyApril 2, 2015 In a recent article, we talked about job-related frustrations experienced by employees. Those frustrations included “not sharing about salary and benefits”, and “not having a culturally diverse and gender diverse leadership teams.” This week we are addressing the consequences of those mistakes and others—employee turnover. What exactly is “turnover?” Well, in … Continue reading 5 Steps to Avoid the High Cost of Employee Turnover
Business.comMarch 30, 2015 Are you looking for a production company to produce a marketing, PR or training video for your company? You’re not alone. In the B2B Demand Generation Benchmark Survey for 2012, video was being used by over 90% of 155 marketing respondents. Having a video professionally produced for business purposes is not cheap. … Continue reading What to Avoid When Hiring a Video Production Company For Your Business
Teresa SliderMarch 24, 2015 While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan … Continue reading Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
Melissa MegginsonMarch 23, 2015 You’ve heard the tales. Maybe it’s happened to your sister. Or maybe your friend had a friend that it happened to. Or maybe it’s even happened to you. One day you’re just doing your thing on Pinterest, and BAM – you’re locked out of your account. Having your account frozen, or … Continue reading How To Avoid Pinterest Jail
Adam RoselandMarch 20, 2015 Search engine optimization has been around just about as long as search engines themselves. That makes it one of the OGs of the internet, but it also means that there are a lot of crackpot theories about how to do it, where to do it, and why to do it. That … Continue reading SEO Myths To Avoid In 2015
Linda CroweMarch 19, 2015 In 2015, there are several near certainties when it comes to online video: viewership will continue to rise, and marketers will continue to further develop engagement strategies. It is also expected that industries will continue to shorten the length of their videos while implementing SEO tactics and developing impactful storylines. So, … Continue reading Obstacles to Avoid When Crafting Your Video Marketing Strategy
Christine SkiffingtonMarch 19, 2015 When done right, social media can be a powerful way to connect with customers and communicate branded messaging. Luckily, some of the most common barriers to amplifying social messages and boosting engagement are simple to avoid. Mastering a few basics can give your efforts the best chance to succeed and capitalize … Continue reading 5 Social Media Mistakes to Avoid
