Katheryn HorsleyJune 30, 2015 The use of social media as a marketing tool has steadily increased over the last few years. Whether you’re the marketing manager of a large corporation or just an average Joe, the ability to engage in online conversation is arguably the most compelling feature of social media. So we say harness … Continue reading Social Media Gone Bad: 5 Social Media Faux Pas to Avoid!
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7 Facebook Mistakes To Avoid Like The Plague
Cloris KylieJune 16, 2015 When did Facebook become such a mystery? I remember a time when a long list of Facebook followers meant a bigger email list, and a more profitable online business. But things are a little different now. Facebook continues to poke, prod and refine it’s algorithm. So even with a massive Facebook … Continue reading 7 Facebook Mistakes To Avoid Like The Plague
Resumé Redundancies (And How to Avoid Them)
Amanda ClarkJune 15, 2015 When you think about it, your resume is really pretty precious. With the exception of your LinkedIn profile, it may well be the only piece of personal marketing collateral you have, and it is unquestionably the most important. In the span of one, maybe two pages, you have to sell yourself … Continue reading Resumé Redundancies (And How to Avoid Them)
How To Avoid Spam Complaints In Your Email Marketing (And Save Money)
Roman KniahynyckyjJune 13, 2015 Companies turn to text and email marketing with the overall goal of increasing sales and making money. This tactic, however, backfired big time for one restaurant in Amityville, NY, costing $ 28,500. After receiving a slew of reportedly unsolicited texts from the Muscle Maker Grill, one fed-up man took their marketing … Continue reading How To Avoid Spam Complaints In Your Email Marketing (And Save Money)
10 Simple SEO Mistakes to Avoid
Jeremy TaylorJune 9, 2015 You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience … Continue reading 10 Simple SEO Mistakes to Avoid
Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what’s really important, says columnist Katrin Ribant. Katrin Ribant on June 9, 2015 We all try to put our focus on the customer. Of course we do. But all marketers know that … Continue reading Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
8 Mistakes to Avoid When Migrating From WordPress to HubSpot
Paul SchmidtMay 28, 2015 Moving from WordPress to HubSpot can see we can daunting task. From learning a new CMS to understanding how you’re going to publish content on your site, it will take some time to get up to speed. Thankfully once you’re all set up on HubSpot, you’re using a well-oiled machine that’s going … Continue reading 8 Mistakes to Avoid When Migrating From WordPress to HubSpot
Email Design Mistakes You Should Avoid
Bria SullivanMay 20, 2015 You want your emails to look good when they land in your subscribers’ inbox. But you also need to be able to create something fast, so you can get back to your business and continue to deliver an unforgettable experience for your customers. One of the easiest ways to create great … Continue reading Email Design Mistakes You Should Avoid
7 Social Media Marketing Pitfalls Your Business Should Avoid
Alex CharalambousMay 19, 2015 Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it right. So to give your business some practical … Continue reading 7 Social Media Marketing Pitfalls Your Business Should Avoid
10 Annoying Grammar Mistakes To Avoid When Writing Just About Anything
Shelley PringleMay 14, 2015 I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often refer to Grammar Girl (or my handy Canadian Press Style Guide) to avoid common pitfalls of … Continue reading 10 Annoying Grammar Mistakes To Avoid When Writing Just About Anything