Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories. Peter Minnium on November 4, 2016 In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the … Continue reading Authentic storytelling: 5 rules for the new frontier of marketing
by Samantha Martin Follow @Socially_SamOctober 13, 2016 When I wrote the post about buzzwords I was quite delighted to include the word Influencer. It’s everywhere and everyone in the digital space is talking about it. The truth is, as a means to market something, it’s been around for ages. But now the internet guru brigade … Continue reading 5 Tips For Staying Authentic As A Social Media Influencer
by Bob Hutchins Follow @BobhutchinsAugust 5, 2016 The toppling of traditional media started many years ago. After all, why spend $ 1,000 on the radio to reach an unknown audience of indeterminable size that may or may not actually be listening when you could spend a fraction of that to speak to an incredibly specific … Continue reading YouTube Proves the $ Value of Being Authentic
by Laurie Sullivan @lauriesullivan, July 19, 2016, 3:54 PM Authenticity goes a long way. Just ask Joanna Franco, co-creator of “Shut Up and Go.” She moved to Los Angeles from Brazil by way of New York. Now she supports brands like AT&T by co-hosting a YouTube travel channel with co-creator Damon, feeding content to nearly 415,000 … Continue reading Brands Eager For Authentic Influencers
by Emelina Spinelli May 4, 2016 Follow @ecspinelliMay 4, 2016 Snapchat is the new, shiny object every entrepreneur and marketer are talking about. Gary Vaynerchuk has been pushing entrepreneurs hard in this platform because he says it is the social media of the year. Does it make sense for you as a busy entrepreneur to … Continue reading 6 Authentic Ways to Use Snapchat as an Entrepreneur
by Justin Wong January 22, 2016 Follow @CurvecommsJanuary 22, 2016 Social media is an interesting tool for businesses. We want to be authentic and genuine and form a real connection with customers, but many companies don’t quite seem to get it. Executives often want their social media channels to be cool and hip, but still … Continue reading Is Your Social Media Authentic Enough?
by Colleen McKenna November 15, 2015 Follow @colleeninteroNovember 15, 2015 A quick search on Google returns more than 16 million results for “How to Write a Great LinkedIn Profile.” Over the years, we’ve written our fair share on this topic and we talk about how to write a great Profile every day. The mechanics are … Continue reading Creating An Authentic LinkedIn Profile
Bonnie HarrisNovember 2, 2015 If you’ve been blogging for a while, you remember that thrilling moment when you realize someone is actually reading what you’re writing. Maybe a few comments appear. Perhaps your blog URL gets retweeted by a kind friend. Or maybe yours just went viral all of a sudden. For me, blogging has … Continue reading Are You an Authentic Blogger?
Ty RothsteinOctober 5, 2015 Over the past few years, you could say that Shark Tank has become one of the best sources of education for entrepreneurship. If you were to watch every episode, you wouldn’t have a BA in business, but you would definitely have the knowledge needed to successfully build a business. Putting that … Continue reading 9 Authentic Lessons for Entrepreneurs from Shark Tank
Cheryl TreleavenJune 20, 2015 Maybe it’s my nature – or maybe it’s a function of being a marketer for 25+ years, but my hype-filter is always on. With hundreds of marketing messages coming my way daily across multiple channels, it’s hard to break through at all, never mind without compelling me to toss a B-S … Continue reading On Being Authentic
