Tag Archives: Authentic

How Dove Engages Customers with Sincere and Authentic Cause Marketing

Ernan Roman — December 6, 2016 — December 6, 2016 According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which just push products. Almost half (41 percent) of the agency’s survey respondents said that insincere cause marketing was perceived as “just a spin” and 25 percent are annoyed … Continue reading How Dove Engages Customers with Sincere and Authentic Cause Marketing

Authentic storytelling: 5 rules for the new frontier of marketing

Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories. Peter Minnium on November 4, 2016   In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the … Continue reading Authentic storytelling: 5 rules for the new frontier of marketing