Kristen McCormick August 27, 2021 Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your hashtags, you’ll want a more strategic approach to ensure you’re getting the right visibility … Continue reading 157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
Justin Wong May 6, 2021 Case studies are an effective tool in nudging a considering lead into a future client. Think about ordering from a restaurant. Yelp has built a whole business on customers interested in scoping out the best and worst of their next meal. If people want to check if their $ 20 … Continue reading How Authentic Case Studies Can Inspire Your Future Clients
Darleen DeRosa — October 4, 2019 Follow @onpoint_llc No one enjoys working with a leader who comes across as fake or insincere. Whether they have a reputation for not following through on commitments, withholding information, or not being sensitive to others’ needs, these leaders will find it challenging to win the trust of employees or … Continue reading Qualities of Authentic Leadership
David Dame — January 29, 2019 — January 29, 2019 How are you interacting with your employees today? Are you taking the time to make an authentic connection? Aae you taking the time in a variety of formats to have a true understanding of: Who they are? What they struggle with? What do they aspire … Continue reading Creating Authentic Connections
Max Palmer — July 23, 2018 — July 23, 2018 The people you know and surround yourself with will make all the difference in business and life. There’s no coincidence that some of the most successful entrepreneurs are also some of the most well-connected. When it comes to networking though, you need to focus on … Continue reading How to Network and Build Authentic Relationships
Katy French — December 19, 2017 — December 19, 2017 cuncon / Pixabay Every brand wants to be cool, but the reality is, brands don’t need to be “cool” anymore. They just need to be honest and authentic. Forget trying to elbow your way into the hip conversation, skateboard and backwards hat in tow. Just … Continue reading How to Be More Genuine and Authentic in Your Infographic Marketing
Elliot Begoun — March 17, 2017 Follow @intertwinegroup— March 17, 2017 Photo provided by John Foraker & Annie’s Without a doubt, our middle child was our most challenging. If her mind was made up, and it was bent on a certain outcome that her mom and I were opposed to, we knew it was sure … Continue reading Authentic Leaders Attract Authentic People
Harry Rollason — January 27, 2017 — January 27, 2017 How should brands decide who to be on social? Ten years ago, this was a valid question, but no longer. Consumers are in the social driver’s seat – they’re calling the shots – and the only decision left for brands is whether to play along … Continue reading How Top Brands Are Authentic Through Social
Brent Morrison — January 10, 2017 — January 10, 2017 Let’s get real here for a minute. The internet is overrun with misleading information, cheesy stock photography, and so much noise that it’s almost impossible to stand out in the crowd. Companies are now learning that it takes much more than surface-level marketing retargeting or … Continue reading Make Your Company More Authentic in 2017
Ernan Roman — December 6, 2016 — December 6, 2016 According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which just push products. Almost half (41 percent) of the agency’s survey respondents said that insincere cause marketing was perceived as “just a spin” and 25 percent are annoyed … Continue reading How Dove Engages Customers with Sincere and Authentic Cause Marketing
