You surely know that, although Facebook started as a social networking platform back in its early days, it’s no longer used just for socializing purposes. Today, it very effectively works as a powerful marketing platform too.
Entrepreneurs and marketers are taking full advantage of the opportunity to boost their sales and increase their overall conversions. The reason behind this is simple.
FB marketing is cost-effective, and you can reach out to your target audiences right from your computer.
You surely have a Facebook business page. But if you haven’t yet actively used Facebook for your business, get started now before your competitors leave you far behind.
Here are a few ways how you can turn your Facebook audience into real-time sales.
1. Boost Engagement
Let’s face it. There’s no point in having a business page on Facebook unless you make your presence felt on the platform.
The only way to make it happen is to increase your brand visibility. And for that, you need to boost engagement on your posts.
You can do that by encouraging your audience to like, share, and comment on the posts you share. Alternatively, you need to engage with your follower’s posts, too, by doing the same.
This will help you get brand exposure, and more and more people will get to know about your business.
That way, people will become familiar with your brand, and they will start trusting you. Once that happens, they won’t hesitate to make a purchase from your website.
2. Promote Your Business Through FB Ads
With so much new content getting published every minute, sometimes it won’t take too long for your post to get buried under other content. If that happens too often, your posts won’t appear on people’s timeline, and you’ll slowly be forgotten.
If you don’t want that to happen, use FB ads to promote your business. By using this option, you can choose your target audience based on their interests, behaviors, demographics, age ranges, connections, locations, or languages.
This makes your posts visible to people who might be truly interested in buying your products.
3. Include High-Quality Images
Images play a huge role in increasing your sales. By seeing the picture of the product you’re selling, your audience can have a better understanding of what to expect.
It helps them identify whether or not it’s worthy of a purchase.
Besides, seeing the images will help build trust among your audience. So, make sure you add high-quality images of your products with your posts.
You can also post short videos to make it easier for your audience to inspect the product details.
4. Go Live
Another brilliant way to turn your Facebook audience into real-time sales is to go live. It’s a great way of interacting with your audience one-on-one.
So you can tell them about your latest features or updates, a limited offer that you’re running, an upcoming sale on your store, etc.
It’s a very good way of creating awareness about your business and encouraging your audience to make a purchase.
5. Run Giveaway Contests
Organizing giveaway contests is another brilliant way of converting your FB audience to sales. According to a study published in Small Business Trends, giveaways have an amazing conversion rate of 34%.
Most marketers use giveaways as a powerful marketing strategy that helps them achieve their conversion goals. It’s like a smart bait you use to grow your social media followers, gain brand exposure, generate leads, or to boost your sales.
People love free goodies, and seeing your brand running a giveaway, they will definitely want to enter the contest in the hope of winning the prize.
Plugins like RafflePress can help you create such giveaways with just a few clicks. With this plugin in hand, you don’t need to hire a professional or be a hard-core web designer to run your giveaways.
Facebook is a wonderful platform to reach out to a vast audience for promoting your business. And if you know the right tactics, converting your audience into real-time sales isn’t that difficult. The above tips are some of the most effective ways to promote your business, attract new leads, and boost your sales to a great extent.