by John Miller February 25, 2016 Follow @ScribeMillerFebruary 25, 2016 If you’re just launching a content marketing initiative, you’re probably focused on building an audience. The people who run your organization are very likely expecting you to build a big audience, emphasis on big. Without question, that is the wrong goal. The goal is to … Continue reading Building an Audience: Size Doesn’t Matter
by Jon Dickson February 23, 2016February 23, 2016 Facebook continue to take strides in developing timeline relevancy for pretty much all of its users. In January, they launched a tool to help your brand organically reach key segments of your audience based on specific user interests, without applying advertising spend. We’ve all been there, painstakingly … Continue reading 5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher
by Susan Gilbert February 22, 2016 Follow @SusanGilbertFebruary 22, 2016 Use Facebook Audience Optimization to Better Target Your Page Audience Attracting people who are most likely interested in your posts has been a challenge over the last few years for Facebook Page owners. But a new feature aims to help solve that problem, along with … Continue reading Improve Your Organic Page Reach With Facebook Audience Optimization
by Larry Kim February 17, 2016February 17, 2016 Technology is a massively important tool for growing your company. Remarketing, Facebook ads, and your website are just a few marketing tools that have the potential to drive amazing business growth and profits. But all the technology in the world won’t help you if you don’t understand … Continue reading 3 Free Tools to Help You Understand Your Online Audience
by Jacob Curtis February 2, 2016 Follow @jacobkcurtisFebruary 2, 2016 A welcomed sight, Facebook Audience Optimization is the new replacement for its predecessor, Interest Targeting. This update was designed to help Facebook understand, categorize, and distribute the type of content you share from your Page and deliver it to the timelines of your preferred fans … Continue reading How to Use Facebook’s NEW Audience Optimization for Targeting Posts
New benchmark survey shows executives plan to place greater emphasis on solving cross-channel measurement challenges this year. Ginny Marvin on January 26, 2016 The IAB Data Center of Excellence and Winterberry Group have released what both groups say will become an annual benchmark of how digital marketing and media practitioners are focusing their data practices and investments over time. The … Continue reading Cross-Channel Audience Management Is Top Focus For IAB Members In 2016 [Study]
by Laura Donovan January 22, 2016 Follow @thewordproJanuary 22, 2016 Three weeks into the New Year and Facebook has announced another upgrade to its features (in addition to the new Sports Stadium and the new features added to Lead Ads). On January 21, they launched their new targeting tool, Audience Optimization. Audience Optimization will help … Continue reading Facebook’s New Audience Optimization Allows for Better Targeting
by Jimmy Rodela January 19, 2016 Follow @dbjim21January 19, 2016 The dreaded blank white page. Joe has been staring at it frustratingly for hours. His fingers are all stretched, eager to start typing, but he can’t even figure out what his topic should be about. What’s worse? Just minutes ago he was so inspired after … Continue reading How To Uncover Business Blog Topics Your Audience Are Craving For
by Gyles Seward January 17, 2016 Follow @ElementaryDigiJanuary 17, 2016 Knowing who your customers are can be the thing that makes or breaks a business. 14% of businesses that fail do so because they don’t know who their clients are according to a study from CB Insight. If you want to be able to keep … Continue reading How to Define Your Audience
by Jennifer Hanford January 17, 2016 Follow @jennghanfordJanuary 17, 2016 Without a doubt, your most powerful marketing tool, hands down, is your business website. And, as you are probably well aware, some websites are designed better than others. Have you ever visited a website and been disappointed? Or worse, tried to visit a website that … Continue reading Why You Need a Website That Delights Your Audience
