by Nate Vickery April 8, 2016 Follow @NateMVickeryApril 8, 2016 Having a business blog has become a necessity in the modern day and age of online commerce. If you want your business to maintain an internet presence and keeps drawing customers, you must have a blog with lots of quality content on it. In fact, … Continue reading Promotion, Strategy and Audience: Do You Business Blog?
The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences. Ginny Marvin on March 30, 2016 Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, … Continue reading Twitter simplifies conversion tracking & audience segmentation with universal tag
by Paul Mauer March 25, 2016March 25, 2016 If keyword research is the caliber of the bullet, audience targeting is the scope on your rifle. Here’s a mind blowing fact: Google serves over 100 billion searches a month. That’s people looking for celebrity gossip and games, to stock markets and financial advice, to – you … Continue reading Adwords 101: Audience Targeting
by Sarah Goliger March 22, 2016 Follow @sarahbethgoMarch 22, 2016 If you run an eCommerce business, you likely have a ton of customer data at your fingertips. And as we know, data is a marketer’s best tool. Your existing customer data gives you a wealth of information about purchase patterns, helping you identify which customers … Continue reading 7 Ways to Leverage Your Ecommerce Data For Better Audience Targeting
by Dhariana Lozano March 21, 2016 Follow @DhariLoMarch 21, 2016 Everyone will tell you one of the best ways to see growth in social media marketing for your business is to use hashtags. What they don’t mention is that utilizing the right hashtags for your business is essential to attracting your core audience (and not … Continue reading How To Find The Right Hashtags For Your Business To Increase Audience Engagement
by Katerina Petropoulou March 15, 2016 Follow @kat_petropoulouMarch 15, 2016 Maintaining an engaged Twitter community for your brand can be a challenge. With more than 500 million tweets being sent every day, how do you make your posts stand out? It’s all about diversifying your content and surprising your audience with different types of posts. … Continue reading 5 Surprising Ways To Engage Your Audience On Twitter
Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it. Rob Rasko on March 9, 2016 Recently, I was in a lengthy discussion of the actions needed to drive corporate change in the media business, specifically around … Continue reading Beyond audience data: The critical need for better business intelligence in digital media
by Jem Henderson March 1, 2016March 1, 2016 Launched back in 2010, Pinterest is still kind of the new kid on the block. Unlike Facebook and Twitter – which have been established for over decade – many users are still figuring out new strategies to attract followers on this unique social platform. Get it right … Continue reading How to Build an Engaged Audience on Pinterest
The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says. Barry Levine on February 26, 2016 at 4:02 pm News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content marketers. Called NativeAI, it employs machine learning — … Continue reading News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers
by John Miller February 25, 2016 Follow @ScribeMillerFebruary 25, 2016 If you’re just launching a content marketing initiative, you’re probably focused on building an audience. The people who run your organization are very likely expecting you to build a big audience, emphasis on big. Without question, that is the wrong goal. The goal is to … Continue reading Building an Audience: Size Doesn’t Matter
