by Aaron Agius July 7, 2016 Follow @IAmAaronAgiusJuly 7, 2016 When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C … Continue reading The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention
by Guest Post June 19, 2016June 19, 2016 In e-commerce, there are different types of shoppers who need to be approached in different ways. Understanding your audience’s expectations will help you create a better on-site experience, keep your customers for longer and earn their loyalty so that they return over and over again. Let’s imagine … Continue reading 5 Ways to Win Back Your Customer’s Attention
by Laurie Sullivan @lauriesullivan, June 17, 2016, 3:09 PM While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show a stronger-than-average connection with certain brands in areas such as baby care and food and drink, according to data released Thursday. Data on the digital life of … Continue reading Dads And Brands Connect, But Moms Get More Attention From Advertisers
How do you increase customer engagement? Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities. Peter Isaacson on June 16, 2016 We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy feat. We’re bombarded daily with information … Continue reading How B2B marketers can win the battle for attention
by Akinde Hafiz June 12, 2016 Follow @akinde_hafizJune 12, 2016 There’s no doubt that blogging offers limitless opportunities for earning sustainable income. But the extent to which you can go is determined by your ability to learn and implement what works and stop pursuing what doesn’t. Generally, when we talk about blog monetization, the top … Continue reading 5 Blog Monetization Strategies That Work but You Aren’t Paying Attention To
by Cam Secore May 25, 2016 Follow @camsecoreMay 25, 2016 Everyone wants to get noticed. And everyone wants attention. Well, why are we trying the same old, tired techniques? When you’re trying to gain media attention it’s important to standout. If you’re exactly like everyone else, why would anyone care to cover you? Find your … Continue reading 49 Surprising Tips for Getting Attention in Mass Media
by Joel Goldstein May 22, 2016 Follow @joelgoldsteinMay 22, 2016 Happy business team applauding together Before understanding why you should pay attention to indirect competitors, you have to understand who they are. Indirect competitors exist within your industry, sell to your target audience, but don’t sell the same product or service that you do. So, … Continue reading Why You Should Pay Attention to Indirect Competitors
by Shannon Murphy May 5, 2016May 5, 2016 Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, audience insight, appropriate … Continue reading Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
by James Clear March 29, 2016 Follow @james_clearMarch 29, 2016 In the 1920s, a German man named Eugen Herrigel moved to Japan and began training in Kyudo, the Japanese martial art of archery. Herrigel was taught by a legendary Kyudo master named Awa Kenzo. Kenzo was convinced that beginners should master the fundamentals of archery … Continue reading Zanshin: Learning the Art of Attention and Focus from a Legendary Samurai Archer
by Scott Lambert March 12, 2016 Follow @xcellimarkMarch 12, 2016 If you’re wondering how to optimize your online conversions, you’re asking yourself the same question as countless marketing managers who have come before you. These eight (8) steps offer a great “crash course” in optimizing your online conversions: 1. Analyze Your Existing Campaign If you … Continue reading Attention Marketing Managers: Here’s 8 Ways to Optimize Your Online Conversions
