by Laurie Sullivan @lauriesullivan, June 17, 2016, 3:09 PM While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show a stronger-than-average connection with certain brands in areas such as baby care and food and drink, according to data released Thursday. Data on the digital life of … Continue reading Dads And Brands Connect, But Moms Get More Attention From Advertisers
How do you increase customer engagement? Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities. Peter Isaacson on June 16, 2016 We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy feat. We’re bombarded daily with information … Continue reading How B2B marketers can win the battle for attention
by Akinde Hafiz June 12, 2016 Follow @akinde_hafizJune 12, 2016 There’s no doubt that blogging offers limitless opportunities for earning sustainable income. But the extent to which you can go is determined by your ability to learn and implement what works and stop pursuing what doesn’t. Generally, when we talk about blog monetization, the top … Continue reading 5 Blog Monetization Strategies That Work but You Aren’t Paying Attention To
by Cam Secore May 25, 2016 Follow @camsecoreMay 25, 2016 Everyone wants to get noticed. And everyone wants attention. Well, why are we trying the same old, tired techniques? When you’re trying to gain media attention it’s important to standout. If you’re exactly like everyone else, why would anyone care to cover you? Find your … Continue reading 49 Surprising Tips for Getting Attention in Mass Media
by Joel Goldstein May 22, 2016 Follow @joelgoldsteinMay 22, 2016 Happy business team applauding together Before understanding why you should pay attention to indirect competitors, you have to understand who they are. Indirect competitors exist within your industry, sell to your target audience, but don’t sell the same product or service that you do. So, … Continue reading Why You Should Pay Attention to Indirect Competitors
by Shannon Murphy May 5, 2016May 5, 2016 Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, audience insight, appropriate … Continue reading Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
by James Clear March 29, 2016 Follow @james_clearMarch 29, 2016 In the 1920s, a German man named Eugen Herrigel moved to Japan and began training in Kyudo, the Japanese martial art of archery. Herrigel was taught by a legendary Kyudo master named Awa Kenzo. Kenzo was convinced that beginners should master the fundamentals of archery … Continue reading Zanshin: Learning the Art of Attention and Focus from a Legendary Samurai Archer
by Scott Lambert March 12, 2016 Follow @xcellimarkMarch 12, 2016 If you’re wondering how to optimize your online conversions, you’re asking yourself the same question as countless marketing managers who have come before you. These eight (8) steps offer a great “crash course” in optimizing your online conversions: 1. Analyze Your Existing Campaign If you … Continue reading Attention Marketing Managers: Here’s 8 Ways to Optimize Your Online Conversions
A new report that Google’s YouTube is actively working toward tech in support of live-streaming 360-degree video gets two thumbs up and one down. Barry Levine on February 3, 2016 Perhaps you’re still trying to wrap your head around 360-degree recorded video, where you click to play and then navigate inside the window: If you are, … Continue reading Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?
by Sarah Matista January 24, 2016 Follow @sarahmatistaJanuary 24, 2016 We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms … Continue reading Pay Attention To These Features from Your Favorite Social Platforms in 2016 [Infographic]
