by Andrew Sheridan December 15, 2015December 15, 2015 As 2015 comes to a close, marketers have turned their attention to forecasts of next year’s ad spend growth. Earlier this week, three major advertising firms, Magna Global, ZenithOptimedia, and GroupM, came out with revised projections for 2016 ad spend growth. After a lackluster year of ad … Continue reading 2016 Ad Spend Projections (and Why Marketers Need to Pay Attention)
Tag Archives: Attention
Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant
by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant
Millennial Marketing: Getting Their Attention Through Intent
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Alex LePage on November 4, 2015 Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s advertisement. It’s a … Continue reading Millennial Marketing: Getting Their Attention Through Intent
3 Best Practices for Commanding Audience Attention with Native Advertising
Ashley AndradaOctober 17, 2015 According to the Association of National Advertisers, 63% of advertisers planned to increase their budgets for native advertising in 2015, expanding spend to $ 10.7 billion, an impressive 150% increase over 2013. The concept of native ads has been around for decades in print, but the advent of digital advertising has … Continue reading 3 Best Practices for Commanding Audience Attention with Native Advertising
Don’t Let Your Inbox Focus Your Attention
Paul PhilpOctober 14, 2015 I often feel that I work for my inbox, not the other way around. Many of the customer success managers I speak with have a similar experience. The inbox is full of customer issues, customer information requests, product updates, new customer onboarding requests, sales meetings, ….. it is all important. The … Continue reading Don’t Let Your Inbox Focus Your Attention
3 Questions You Must Answer to Survive the Attention Economy
Bob HutchinsOctober 13, 2015 Never in all of human history have we had so many tools for communication. There’s just one little problem: Who cares? Not about the tools, but the message. Who cares? Whether you’re a long-time social media user or new to the game, you’ve probably noticed that getting people to listen and … Continue reading 3 Questions You Must Answer to Survive the Attention Economy
5 Video Trends that Deserve Marketers’ Attention
Nancy LibermanSeptember 24, 2015 The popularity and effectiveness of video continues to grow by leaps and bounds. Marketers cite video as a top investment priority for the next few years. As such, it’s important to start strategizing now and leverage those trends that best benefit your brand. 1. Instagram now allows brands to post 30-second … Continue reading 5 Video Trends that Deserve Marketers’ Attention
3 Rules of Posting on Facebook to Gain Maximum Attention
Michael WightSeptember 23, 2015 Facebook is now home to over 1.49 billion monthly active users and a lot of these users can be your potential customers if you tap into the proper audience. According to research, 85% of sales form whole social media are generated through Facebook and there is no reason why you should … Continue reading 3 Rules of Posting on Facebook to Gain Maximum Attention
The One Person You’re Not Paying Enough Attention to At Work
Joel DolisySeptember 11, 2015 Understanding the business value IT professionals bring and a call to celebrate IT Professionals Day Imagine the world without technology—void of computers, the Internet and smartphones. I know, it’s difficult to do. Technology not only plays an enormous role in the way we live, communicate and interact with each other on … Continue reading The One Person You’re Not Paying Enough Attention to At Work
What You Need to Know About Visual Attention on Your Page
Tim AshSeptember 9, 2015 People are visual creatures. More than anything else, we’re good at processing visuals as most of our brain is devoted to it. That’s both a good thing and a bad thing for online marketers. Bad because while people can easily scan visual information, it’s difficult for the brain to get priorities … Continue reading What You Need to Know About Visual Attention on Your Page
Random Posts on
An approach to unlocking first-party data strategies
DEI needs to get back on track—these leaders have solutions
7 Ways to Keep Your Conference Relevant Year After Year
How to Use the Right Images in Your Email Design
Planning and Implementing Your Email Marketing Strategy…Part 2
“Do As I Say, Not As I Do!”
How to Avoid Communication Mistakes for a More Successful Marketing [Infographic]
Using mobile measurement partners to drive bookings: Best of the MarTechBot
Become a Search Engine Ninja Through Advanced SEO Mastery
