A new report that Google’s YouTube is actively working toward tech in support of live-streaming 360-degree video gets two thumbs up and one down. Barry Levine on February 3, 2016 Perhaps you’re still trying to wrap your head around 360-degree recorded video, where you click to play and then navigate inside the window: If you are, … Continue reading Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?
by Sarah Matista January 24, 2016 Follow @sarahmatistaJanuary 24, 2016 We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms … Continue reading Pay Attention To These Features from Your Favorite Social Platforms in 2016 [Infographic]
by Andrew Sheridan December 15, 2015December 15, 2015 As 2015 comes to a close, marketers have turned their attention to forecasts of next year’s ad spend growth. Earlier this week, three major advertising firms, Magna Global, ZenithOptimedia, and GroupM, came out with revised projections for 2016 ad spend growth. After a lackluster year of ad … Continue reading 2016 Ad Spend Projections (and Why Marketers Need to Pay Attention)
by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Alex LePage on November 4, 2015 Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s advertisement. It’s a … Continue reading Millennial Marketing: Getting Their Attention Through Intent
Ashley AndradaOctober 17, 2015 According to the Association of National Advertisers, 63% of advertisers planned to increase their budgets for native advertising in 2015, expanding spend to $ 10.7 billion, an impressive 150% increase over 2013. The concept of native ads has been around for decades in print, but the advent of digital advertising has … Continue reading 3 Best Practices for Commanding Audience Attention with Native Advertising
Paul PhilpOctober 14, 2015 I often feel that I work for my inbox, not the other way around. Many of the customer success managers I speak with have a similar experience. The inbox is full of customer issues, customer information requests, product updates, new customer onboarding requests, sales meetings, ….. it is all important. The … Continue reading Don’t Let Your Inbox Focus Your Attention
Bob HutchinsOctober 13, 2015 Never in all of human history have we had so many tools for communication. There’s just one little problem: Who cares? Not about the tools, but the message. Who cares? Whether you’re a long-time social media user or new to the game, you’ve probably noticed that getting people to listen and … Continue reading 3 Questions You Must Answer to Survive the Attention Economy
Nancy LibermanSeptember 24, 2015 The popularity and effectiveness of video continues to grow by leaps and bounds. Marketers cite video as a top investment priority for the next few years. As such, it’s important to start strategizing now and leverage those trends that best benefit your brand. 1. Instagram now allows brands to post 30-second … Continue reading 5 Video Trends that Deserve Marketers’ Attention
Michael WightSeptember 23, 2015 Facebook is now home to over 1.49 billion monthly active users and a lot of these users can be your potential customers if you tap into the proper audience. According to research, 85% of sales form whole social media are generated through Facebook and there is no reason why you should … Continue reading 3 Rules of Posting on Facebook to Gain Maximum Attention
