by Jessica Mehring Follow @horizonpeakOctober 17, 2016 If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to … Continue reading Using Interactive Content to Capture Attention Early in the Buyer’s Journey
by Personal Branding BlogOctober 13, 2016 Corporate sales training teaches representatives to speak to the simple client question, “Why should I care?” But the conversation is never that simple. The real challenge is to first discover where the prospective client’s interests reside. Once that is known, the next step is to have the person confide … Continue reading How to Increase Audience Attention
by Gavin O’Malley, Staff Writer @mp_gavin, October 6, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of … Continue reading Google Says: Good Luck Getting Consumers’ Attention
by Larissa Faw, September 27, 2016 Advertising is just storytelling. String together some images and words to prod people to buy products. While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in digital. Nearly all people (99%) who see online ads … Continue reading How To Measure Attention
by Min Fang Follow @mfang5September 4, 2016 Entrepreneurs are passionate about their business. After all, passion is a requirement to take the leap from idea to execution. However, before making the leap, an analysis of the opportunity, resource requirements, market forces, and potential profits should be completed. That’s where financial projections come in. Unfortunately, many … Continue reading How to Create Financial Projections that get Investors’ Attention
by Brannon Brooks Follow @killbrannonSeptember 1, 2016 SEO tactics change frequently, most of the changes occur when Google makes changes. It is hard to keep up with trends, and it is even harder to predict what is being planned for SEO ahead of time. To make sure your content performs well, it is ideal to … Continue reading 7 Elements Of SEO To Pay Attention To Over The Next Year
by Kristen Dunleavy Follow @KristenWritesItAugust 24, 2016 Do you feel as though your attention span is getting shorter? You are probably right. And you are not alone. In fact, if the results of a Microsoft study are accurate, the attention span of a human being is now about eight seconds – down from 12 seconds … Continue reading How to Write Email Content for Short Attention Spans
by Laura Donovan July 27, 2016 Follow @thewordproJuly 27, 2016 Facebook Business Pages provide a lot of tools and features to help a business grow and generate new revenue. Business Pages offer a place for consumers to connect with the business and other consumers. In addition to a business sharing information and news through daily … Continue reading 4 Reasons Your Business Needs to Pay Attention to Facebook Reviews
by Aaron Agius July 7, 2016 Follow @IAmAaronAgiusJuly 7, 2016 When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C … Continue reading The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention
by Guest Post June 19, 2016June 19, 2016 In e-commerce, there are different types of shoppers who need to be approached in different ways. Understanding your audience’s expectations will help you create a better on-site experience, keep your customers for longer and earn their loyalty so that they return over and over again. Let’s imagine … Continue reading 5 Ways to Win Back Your Customer’s Attention
