Tag Archives: Attention

From Attribution to Attention: Future Proofing Brand Investment

From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment

Business Networking Trends Worthy of Your Serious Attention in 2020

Anthony Carranza — November 29, 2019 Follow @anthonycarranza There’s no arguing that networking is still one of the most important parts of growing your business. Choosing your best methods for networking, however, has become a somewhat divisive topic. While some argue that the internet, all the modern tools it has brought with it is the … Continue reading Business Networking Trends Worthy of Your Serious Attention in 2020

Attention is Becoming Harder to Get…Here’s How to Get More Conversions

Frederik Bussler — October 24, 2019 Getting user attention is becoming tougher. Much, much tougher. The data backs this up. Let’s consider a few statistics: 86% of users suffer from “banner blindness,” meaning that they’re not paying attention to ads at all. Tons of users (around 47%) are using ad blockers. A whopping 96% of … Continue reading Attention is Becoming Harder to Get…Here’s How to Get More Conversions