Acquia acquires tech platform to expand DXP capabilities

Mergers and Acquisitions, , , , ,

The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance.


on November 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase.


The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions. Terms of the deal weren’t disclosed, but it is expected to be finalized early next year.


The addition of Monsido to Acquia DXP will allow users to automate: 



  • Website content accessibility by identifying and fixing issues to be in compliance with international Web Content Accessibility Guidelines (WCAG).
  • Finding and fixing quality issues, such as broken links, missing images and slow page loading times. 
  • Brand and content compliance by helping to ensure content complies with brand guidelines.
  • User consent for cookies and other tracking technologies, supporting compliance with privacy regulations such as GDPR and CCPA.

 


“It engages with the content, determining which pieces of content will convert better or the kind of things that enable them to increase their rankings not just from how the site looks,” said Jim Shaw, Acquia’s SVP and GM for Drupal Cloud, “but also what’s converting and what traffic’s going there as well.”


It also helps adjust content to an individual’s preferences and interests. “It allows us to say, ‘OK, I know what you want from the experience because I know about you, I’m gonna change the content to have the right things on the experience at the right time,’” said Shaw.


Why we care. As we’ve reported, making websites more accessible for people with disabilities greatly improves site performance for everyone. Also, not doing so puts you at risk of fines for violating federal laws. If that’s not enough it gives you access to an underserved market segment: 26% of adults in the United States have some type of disability and their annual disposable income is nearly $ 500 billion.








 


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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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