Owen RadfordFebruary 27, 2015 Do you keep track of how many visitors you get on your website every day? Do you keep an eye out for what device they’re on, where they’re coming from, or which pages are the most popular ones for people to visit? Are you looking out for which social network generates … Continue reading A Beginner’s Guide to Google Analytics
Contributor Alex LePage tells the story of a furniture retailer that leveraged intent data to great benefit. Alex LePage on February 27, 2015 This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner … Continue reading The Role of Data Analytics in Successful Retail Acquisition Campaigns
Ashleigh BetvardehFebruary 27, 2015 Google Analytics has changed the way digital marketing is measured. Google Analytics and AdWords are what butter is to bread. It makes it better and easier to take in. If you haven’t used Google Analytics before, it can seem daunting. But when you start to use it and the data consistently, … Continue reading How to Take Your AdWords Data Further with Google Analytics
Pam DyerFebruary 22, 2015 Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in … Continue reading 9 of the Best Free Social Media Analytics Tools
Brad AhrensFebruary 21, 2015 In this series of blog posts, I’ll examine the e-commerce conversion funnel from Awareness to Advocacy and show you how to use social media and analytics to increase sales. I’ll briefly compare a brick-and-mortar store to an online store and then give tips and tools to help you improve your site each step … Continue reading How To Use Social Media And Analytics To Increase Sales
Mamoun ChaouniFebruary 21, 2015 A business may have the best product or service, but if no one knows about it, how long it stays operational is anyone’s guess. Marketing plays a huge role in building brand awareness, and with marketers becoming large IT spenders, it’s not uncommon for CEOs to demand ROI (return on investment) … Continue reading Web Analytics Secrets : Are You Tracking The Right Metrics ?
Vernon RileyFebruary 19, 2015 With the changes to Google’s ranking algorithms (Panda, Penguin, Hummingbird, Pigeon) and the information available in Google Analytics it’s an obvious question “What is the continuing relevance of Google Analytics to SEO?” Well, as it happens, there are good reasons to want to look at Google Analytics to give you ideas … Continue reading Google Analytics and SEO
Dave WedgeFebruary 17, 2015 So all the preparation is completed and you now have your website live. You have made the effort to put up some good content and you are busy marketing. Now you need to know what is working and what is wasting your time and money. There is a famous quote that … Continue reading How to Use Google Analytics to Make More Money Online
Contributor Thomas Koletas discusses two great ways to use data to inform your business-to-business marketing strategy. Thomas Koletas on February 16, 2015 Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing … Continue reading Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B
Vernon RileyFebruary 14, 2015 Introduction The tendency is to view links that encourage people to leave your website (also called outbound links) as a necessary evil. To assume that minimising these is the best course of action. And if they can’t be minimised – well the visitor’s is gone. Perhaps this view has been encouraged … Continue reading Event Tracking with Google Analytics – Why Business Should Care
