by Daniel James November 16, 2015 Follow @FurstPersonNovember 16, 2015 Building a quality database for talent analytics is like building a house. Having the tools, materials, and workers is absolutely essential – after all, without any of those, how will the house get built? – but even that isn’t enough. In order to build the … Continue reading Building a Hiring House of Gold with Talent Analytics
by Andrew Higgins November 11, 2015 Follow @amhigg89November 11, 2015 There are still gaps in the analytics solutions and data platforms available to marketers today. Analytics remain fragmented across many different channels, marketing data is often inconsistent across even the most reputable software solutions, and CRM for consumer brands still lags far behind the innovation … Continue reading Celebrate Customer Stories: Make Instagram Analytics Actionable
By Lyena Solomon November 10th, 2015 What we’re looking for is to also answer the question “how to see which pages/posts receive the most traffic”. A little bit like finding popular landing pages. E.g.: you have a site with 1000 pages that link liberally to each other in their content. Now which of these … Continue reading Which Pages Receive The Most Internal Traffic [Google Analytics]
by Kara Burney November 8, 2015 Follow @wkndatburneysNovember 8, 2015 So you’ve created a Facebook Page for your business. Now it’s time to cultivate an audience. To do so, you need to answer three simple questions: Which kind of content should I post? Am I reaching the right audience? When is the best time to … Continue reading Metrics That Matter: Facebook Analytics
Manish AroraNovember 3, 2015 Social Media is no longer a novel space for marketers although it continues to evolve itself with times. However many businesses haven’t successfully kept up with the evolution of social media and are still stuck in what some have called as Social Media 1.0. Often businesses feel that the main objective … Continue reading 3 Reasons Why Your Social Media Strategy Is Incomplete Without Analytics
Kara BurneyNovember 2, 2015 So you want to expand your brand to YouTube. Congratulations! It’s a smart decision for myriad reasons. A strong YouTube presence can: Boost the discoverability of your brand: YouTube is the second-largest search engine, with more searches than Bing, Yahoo!, and AOL combined. In fact, 17% of all Internet traffic flows … Continue reading YouTube Analytics: 3 Steps To Create Content That Converts
Brian BasilicoOctober 28, 2015 I just recently delivered the 100th episode of the Bacon Podcast. That is an achievement and milestone I am very proud of. So far, there have been over 16,000 downloads (averaging around 1500 per month). I have also had almost 8,000 visits to the www.BaconPodcast.com website. This has been accomplished in … Continue reading 5 Things You Should Be Measuring with Google Analytics
Justin WilsonOctober 27, 2015 The world of web analytics can feel very overwhelming. There are so many metrics which you could be looking at, but what do they all mean and even if I work out what metrics to look at, how can I actually improve the results? If you are just starting out on … Continue reading Where to Start with Web Analytics
The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition. Ginny Marvin on October 26, 2015 Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands, Twitter has launched Brand Hub social listening analytics. Brand Hub is meant to … Continue reading Twitter Courts Brands With New “Brand Hub” Social Listening Analytics
By Jonny Ross October 20th, 2015 On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather data specifically on how users were interacting with their pins. … Continue reading How To Get Actionable Takeaways From Pinterest Analytics
