Contributor Max Prin analyzes how an ad blocker works and offers a workaround to ensure you can deliver most web page content and retrieve analytics data. Max Prin on October 16, 2015 Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and … Continue reading Ad Blockers & Analytics: What Webmasters Should Know And Do
By Lyena Solomon October 15th, 2015 Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be a challenge, but with Google Analytics, you can assess and … Continue reading Google Analytics Insights For Content Creators
Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not
Louis FoongOctober 9, 2015 As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. The Farmer’s Almanac claims that it can predict the weather with 80% accuracy months in advance, based on a top-secret mathematical formula that takes into … Continue reading Predictive Analytics Takes CMOs From Survive to Thrive
Katie Leimkuehler October 7, 2015 The most important aspect of managing any social media accounts is being able to collect, interpret, and analyze the data that comes from your page to learn how to improve your tactics with your social media analytic tools. Luckily, there are many platforms that you can use to analyze your … Continue reading 9 Social Media Analytics Tools to Manage Your Brand
Max AndrusOctober 7, 2015 Trends are a pain to keep up with. Staying current and relevant is a matter of knowing which trends are going to last, and which ones are destined to go the way of ankle-warmers and Ferbies. What’s scary is if you fall on the wrong side of a fashion trend, all … Continue reading Recruiting Analytics: Everyone’s Doing It
By Lyena Solomon October 6th, 2015 When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of ways you can do it. First step is to set … Continue reading How To Get Data For A Specific List Of URLs In Google Analytics
Tim AshOctober 2, 2015 Here at SiteTuners, we really like Google Analytics. We’d recommend it as part of the web optimization toolset for just about anyone, although how you use the tool will evolve depending on whether you’re just starting out (think page views and visits) or you have a mature organization. (think conversion rates … Continue reading 3 Google Analytics Gems for Maximum Efficiency
Have you ever noticed that your Google Analytics data sometimes doesn’t line up with your other data sources? Why is that and what can you do about it? Contributor Patrick Stox explains. Patrick Stox on October 1, 2015 Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this … Continue reading The Problem With Google Analytics E-Commerce Tracking
