by Aya Tsuruta December 27, 2015December 27, 2015 Social Media. It’s everywhere. Inescapable. Last week, during the GOP debate, the Facebook icon got more airtime than any candidate. At Boston South Station where many brands advertise using large colorful displays, huge hashtagged words take center stage on many of the banners. By now you understand … Continue reading How to Take Advantage of Social Media Analytics Tools
by Angie Goldman December 24, 2015December 24, 2015 Are your website numbers turning into a real Ebenezer Scrooge? Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends The Ghost of Christmas Past showed Scrooge how things used to … Continue reading An Analytics Christmas Carol
By Haris Bacic December 23rd, 2015 Social media is huge right now. And website owners have taken advantage of that by integrating like and share buttons on their websites which helps users share content faster and easier. As a website owner, you always want to make sure you have tracking and analytics down correctly. If … Continue reading How To Track Social Button Clicks On Your Site Using Google Analytics
by Chel Wolverton December 22, 2015 Follow @chelpixieDecember 22, 2015 In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three … Continue reading 3 Google Analytics Issues to Correct for Better Data
by Natalie Meehan November 25, 2015November 25, 2015 Over a billion dollars of VC funding has been spent on marketing analytics so far this year. With this growth, and the ever increasing portfolio of marketing analytics providers available today, comes a fresh challenge. It’s now largely the job of the CMO rather than the CIO … Continue reading Activating Over Generating: Creating an Analytics Culture
Capability tracks impact of digital ads on in-store sales for brands. Greg Sterling on November 25, 2015 Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number … Continue reading Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’. Barry Levine on November 24, 2015 From the Moz Content page Creating content that engages users is no easy trick. To help marketers with that magic, inbound marketing analytics software provider Moz is today announcing its Moz Content … Continue reading Marketing Analytics Firm Moz Adds A New Content Tool
New feature — the first of its kind, the company says — gives social marketers the info they need to respond to specific emojis in posts about their brands. Barry Levine on November 24, 2015 Sure, emojis are everywhere. But, brands want to know, exactly which ones are being used to talk about us? To … Continue reading Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
How can you keep your marketing strategy in tune when the industry is shifting so quickly? Columnist Joshua Reynolds has some tips for how to adjust and change course ahead of time so that you’ll always be prepared. Joshua Reynolds on November 17, 2015 Ever feel like your marketing strategy starts off in perfect tune … Continue reading Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strategy In Real Time
by Tim Ash November 16, 2015 Follow @tim_ashNovember 16, 2015 Just how accurate are your site’s user figures, and what should you look at for accurate observations? Google Analytics just celebrated its 10th birthday. The web has been popular for roughly two decades now. You’d think that by now, marketers would have this tracking thing … Continue reading What Your Web Analytics Data Gets Wrong About Users
