by Angela Hausman, PhD May 4, 2016 Follow @MarketingLetterMay 4, 2016 I’m as guilty as my fellow bloggers in treating digital analytics as if it’s a different animal rather than an extension of market research that’s been around since the old days when women tested recipes by asking friends and neighbors to try it out. … Continue reading Market Research and Digital Analytics
by Alok Chowdhury May 6, 2016 Follow @alokcMay 6, 2016 It’s one of the most common questions we get here at Vanilla Forums that I’d like to address today. The standard reports from Google Analytics (GA) only tell you part of the picture and without more insight, you can’t translate the data into action. We’ve … Continue reading Great Google Analytics Tips to Measure Your Online Community’s Success
by Vinod Jethwani May 4, 2016 Follow @VinodJethwaniMay 4, 2016 Data is a vital tool. It drives many activities. When it comes to your website, you will want to collect as much data as possible to help you in the process of Search Engine Optimization (SEO). This is probably the biggest task many website owners … Continue reading Streamlining Your SEO Efforts by Using Web Design Analytics
by Simon Bonello May 3, 2016 Follow @bigpic_agencyMay 3, 2016 When it comes to analysing the performance of your website, data is king, queen and prince regent. Thanks to Google Analytics (GA), there is no excuse not to track and analyse your website traffic. With GA you can access and analyse a whole tranche of … Continue reading 5 Ways to Make the Most Out of Your Google Analytics
by Miranda Paquet April 26, 2016April 26, 2016 Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information … Continue reading 6 Things You Can Learn from Your Email Analytics
by Zaid Ammari April 15, 2016 Follow @ppcmastermindsApril 15, 2016 Your social media strategy is incredibly important to your business success, but if you’re not measuring how well your strategy is working, you can’t know if you need to readjust your campaign. Although social media platforms offer their own form of analytics, these numbers don’t … Continue reading How to Use Google Analytics to Improve Your Social Media Strategy
By Christine Bellefontaine April 12th, 2016 So, you’ve linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn’t so bad – but what are you going to get out of it that you couldn’t find in AdWords, and where should you look? Google … Continue reading How To Get Maximum Profit From Your Google Analytics + Adwords Connection
by Pam Aungst April 5, 2016 Follow @PamAnnMarketingApril 5, 2016 As a website owner, the final component you should have in place before your site goes live is Google Analytics for WordPress. It couldn’t be easier to install, the benefits are too plentiful to ignore, and best of all — it’s free! In this post … Continue reading Implementing Google Analytics for WordPress
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. David Booth on March 28, 2016 If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the … Continue reading What can predictive analytics REALLY do? Three case studies in seeing the future
by Eric Hammis March 28, 2016 Follow @360InteractiveMarch 28, 2016 Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the … Continue reading You Better Be Tracking the Right Conversion Analytics
