by Kara Burney March 14, 2016 Follow @wkndatburneysMarch 14, 2016 Picture Pinterest. Do you envision healthy recipes, dream vacations, and DIY crafts? Think again. When you think of Pinterest, two things should be top of mind: engagement and ecommerce. According to TrackMaven’s comprehensive analysis of the state of content marketing, the average brand sees twice … Continue reading How to Use Pinterest Analytics (the Right Way)
by Marissa Cazem March 11, 2016March 11, 2016 As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly … Continue reading The 10 Point Check List for Effective Social Media Analytics [Infographic]
by Brian Brinkmann March 10, 2016 Follow @BrianFBrinkmannMarch 10, 2016 Creating a data-driven organization doesn’t just happen overnight. Just because you provide someone with a chart or report, doesn’t mean they are automatically going to start making data-driven decisions. Like all change in an organization, it’s a multi-step process that requires some time, some people, … Continue reading From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics
by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line
by Shanelle Mullin March 4, 2016March 4, 2016 “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. The same is true of your data in Google Analytics. Most of what you spend your time looking at (and … Continue reading 12 Google Analytics Custom Reports to Help You Grow Faster
by Carol Stephen March 3, 2016 Follow @Carol_StephenMarch 3, 2016 How to: Business Analytics Tricks You Need to Know For Twitter Recently I’ve been using analytics for Twitter more and thought I’d share some of what I’ve been learning. Here’s a look behind the curtain at some of my favorite stats. These might strike you … Continue reading How to: Business Analytics Tricks You Need to Know For Twitter
The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says. Barry Levine on February 26, 2016 at 4:02 pm News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content marketers. Called NativeAI, it employs machine learning — … Continue reading News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers
A library of plugins is designed to give sites common tracking features automatically. Ginny Marvin on February 23, 2016 Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google Analytics without having to go through a big customization learning curve. The autotrack library “attempts … Continue reading Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics
By Stephen Moyers February 22nd, 2016 The first months and years of your start-up will likely be wrought with ups and downs. You’ve probably prepared for some level of inconsistency, but there’s a way to make sure you make the best decisions at every step. Whether you have a small, shoestring budget or some extra capital … Continue reading Ways to Gather Start-Up Analytics (And Use Them)
by Louise Craft February 11, 2016 Follow @metricmogulFebruary 11, 2016 We all know how important it is to analyse our marketing campaigns in order to guarantee they are performing. Google Analytics allows you to do exactly that. This fantastic free tool ensures marketers can make data led decisions to streamline their marketing efforts, increase their … Continue reading 10 Ultimate Google Analytics Tips To Boost Your Digital Marketing
