Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. Marcus Miller on November 30, 2017 When it comes to SEO, it can be hard to know where to start — and … Continue reading SEO SWOT Analysis: Focus your efforts in areas that deliver results
Patrick Whatman — November 28, 2017 Follow @mrwhatman — November 28, 2017 We’re in the silly season. In the mad dash to Christmas, shoppers are shopping, sellers are selling, and tweeters are tweeting. Marketers have taken the period between Thanksgiving and Christmas and turned it into a out-of-control spending spree. And who can blame them? … Continue reading Social Analysis From Black Friday & Cyber Monday
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. Glenn Gabe on November 17, 2017 When helping companies deal with performance drops from major algorithm updates, website … Continue reading The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017 As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)
Mike Alaimo — September 5, 2017 — September 5, 2017 TeroVesalainen / Pixabay What if you could predict the job performance and longevity of your next tech hire? The signs are there if you know what to look for. Enough data exists in your organization and through public and private resources to transform your candidate … Continue reading Hiring with Predictive Analysis: Using Data to Target Perfect Candidates
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. Julie Joyce on August 15, 2017 I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy … Continue reading How to generate ideas when competitive analysis shows you nothing
Edwin Miller — July 3, 2017 — July 3, 2017 Benchmarking analysis is an invaluable tool for today’s management consultants. Benchmarking involves comparing a current data set to historical data sets or data from industry peers, and it can help consultants determine where clients are ahead of competition, identify areas for client improvement, boost the … Continue reading 5 Ways Consultants Can Use Benchmarking Analysis
Ben Mulholland — June 21, 2017 — June 21, 2017 Apple is well-known for being innovative and immensely successful, to the point where the company is worth $ 750 billion (and counting). However, without a healthy dose of workflow analysis they would’ve crumbled under their own business model back in the late 1980s. “We could … Continue reading Workflow Analysis: Apple’s Secret Ingredient to Success
Adam Henshall — June 14, 2017 — June 14, 2017 When I think of monopoly I think of a mustachioed man with a nice hat and a highland terrier. I also think of family arguments and Christmas flashbacks; Monopole mon amour, directed by Resnais… Yet, those aren’t the only monopoly connotations you should be worried … Continue reading Why Are Monopolies Bad? An Analysis of 6 Rise-and-Fall Companies
Edin Šabanović — June 2, 2017 — June 2, 2017 The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But sadly, as we know, not all visitors who put a product into their carts end up buying. … Continue reading Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics
