by Tracy Watson May 23, 2016 Follow @kickstartsearchMay 23, 2016 Most organizations with a large number of products and subsequent revenue streams need to effectively categorize and prioritize products based upon demand, profitability and other criteria. These categorizations can benefit not only the supply chain, but also sales and marketing departments. ABC analysis is a … Continue reading Sharpen Your Business’s Focus With XYZ Analysis
Tag Archives: Analysis
Visual analysis of AdWords data: a primer
Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. David Fothergill on April 11, 2016 Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small scale or at a scale which … Continue reading Visual analysis of AdWords data: a primer
3 Common SaaS Sign-Up Flows (and a Friction-Based Analysis)
by Sadhana Balaji April 11, 2016April 11, 2016 Friction, defined as “the psychological resistance that your visitors experience when trying to complete an action, is a conversion killer. You can optimize your value proposition or CTA buttons all you want, but if your sign-up flow contains too much friction, you’re leaving money on the table. … Continue reading 3 Common SaaS Sign-Up Flows (and a Friction-Based Analysis)
More Than Just a Gut Feeling: Using Sentiment Analysis in Risk Management
by Olivia Mccollum March 3, 2016March 3, 2016 There isn’t a single part of our lives the Internet hasn’t reached. Like a spider web, our digital world has grown and clung to most traditional practices. Our culture, economy and society as a whole have all migrated online – whether for better or worse, we can’t … Continue reading More Than Just a Gut Feeling: Using Sentiment Analysis in Risk Management
Retail Store vs Ecommerce: A Cost Analysis
by Ray Wang March 2, 2016 Follow @SmarttCanadaMarch 2, 2016 According to Bloomberg, 8 out of 10 new businesses fail within the first 18 months. It’s not good enough to have faith in the value of your offerings. You need to know when something isn’t working and take countermeasures quickly. You need to understand what … Continue reading Retail Store vs Ecommerce: A Cost Analysis
Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
by VerticalResponse January 10, 2016 Follow @VR4SmallBizJanuary 10, 2016 Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. It’s easy enough to learn about the customers and prospects who actually walk into your store or office, but … Continue reading Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
The 5-Minute Social Media Competitive Analysis
by Brittany Berger January 5, 2016 Follow @bberg1010January 5, 2016 We’ve talked about why you should monitor your competitor’s marketing, and how to set up a monitoring dashboard to do so. But really, all that data you’re collecting on competitors is worthless if you don’t know what to do with it. Smart data needs to … Continue reading The 5-Minute Social Media Competitive Analysis
SEO Analysis for Dummies: Getting to Know Your Competitors
by Sam Warren January 3, 2016 Follow @rankpayJanuary 3, 2016 So you’re going to do your own SEO. Where do you start? What’s the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis. You’ve probably done at least one of these before, but it probably … Continue reading SEO Analysis for Dummies: Getting to Know Your Competitors
State of Inbound Analysis: Takeaways for Your Blogging Strategy
by Juli Durante December 29, 2015December 29, 2015 HubSpot’s seventh annual State of Inbound report analyzes data from thousands of marketing and sales professionals and reports on the lead-to-customer lifecycle that both parties are tasked with refining. The report found that three out of four marketers—75%—”prioritize an inbound approach to marketing.” Maybe because, according to the … Continue reading State of Inbound Analysis: Takeaways for Your Blogging Strategy
Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging
by Annum Munir December 18, 2015 Follow @annummunirDecember 18, 2015 Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own socks and take a long, hard look at the mobile marketing campaigns you ran in 2015. It’s time to ask yourself, which ones were really … Continue reading Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging
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