Tag Archives: amp

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models by Tony Jarvis , Op-Ed Contributor, November 20, 2020 Day 4 of ARF’s “Attribution & Analytics Accelerator” focused on “Accelerating Recovery” and concluded an intriguing and insightful event. The five case studies presented supported the various concerns with attribution models — notably Multi-Touch-Attribution, MTA, Marketing Mix … Continue reading COVID-19 Triggers Innovations In Executing Attribution & Analytic Models

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search by Laurie Sullivan  @lauriesullivan, July 7, 2020 Smart & Final has been building a personalized ecommerce platform on its website allowing consumers to order online and either pick up at the store or have the items delivered. The grocer initially formed a … Continue reading Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search