Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI by Dave Morgan , Featured Contributor, August 3, 2023 The Writers Guild of America has been on strike against the Alliance of Motion Picture and Television Producers for three months now. SAG-AFTRA, the actors union, began striking a few weeks ago. An … Continue reading Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
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Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Floor & Decor On How Contractors, Installers Create Strong Campaign Results by Laurie Sullivan @lauriesullivan, May 12, 2023 Floor & Decor wanted to raise awareness of its growing business, but research showed the real decision maker is often not the homeowner, but rather flooring professionals like contractors and installers, as well as those wanting to … Continue reading Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Rebuilding A Broken Brand Through Smart Marketing & Advertising
Rebuilding A Broken Brand Through Smart Marketing & Advertising by Dave Morgan , Featured Contributor, March 9, 2023 We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this: “Our brand had gotten a bit … Continue reading Rebuilding A Broken Brand Through Smart Marketing & Advertising
Pros & Cons Of Google’s New Structured Data For Reviews
Pros & Cons Of Google’s New Structured Data For Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2022 Google this week added several important updates to search, but two in particular help marketers assist consumers in finding information across the web indexed from company and brand sites. For starters, on Friday Google announced the … Continue reading Pros & Cons Of Google’s New Structured Data For Reviews
Disruption: A CMO’s Ingredient For Career, Life & Sustainable Cheese
Disruption: A CMO’s Ingredient For Career, Life & Sustainable Cheese by Lisa Singer , Staff Writer, June 2, 2022 Behind the Scenes with Irina Gerry Change Foods’ Irina Gerry shares her commitment to sustainability, discovered opportunities and why failure isn’t always a bad thing. I’ve had the opportunity to connect with and learn from executives of … Continue reading Disruption: A CMO’s Ingredient For Career, Life & Sustainable Cheese
Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.
Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S. by Laurie Sullivan @lauriesullivan, March 11, 2022 Master the Monster (MTM) recently made its debut in the United States with its global production marketplace and end-to-end video creation platform. The company is based in France. Spearheaded by Elie Ohayon, former CEO of Saatchi … Continue reading Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.
COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
COVID-19 Triggers Innovations In Executing Attribution & Analytic Models by Tony Jarvis , Op-Ed Contributor, November 20, 2020 Day 4 of ARF’s “Attribution & Analytics Accelerator” focused on “Accelerating Recovery” and concluded an intriguing and insightful event. The five case studies presented supported the various concerns with attribution models — notably Multi-Touch-Attribution, MTA, Marketing Mix … Continue reading COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search by Laurie Sullivan @lauriesullivan, July 7, 2020 Smart & Final has been building a personalized ecommerce platform on its website allowing consumers to order online and either pick up at the store or have the items delivered. The grocer initially formed a … Continue reading Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
A Picture Is Worth A Thousand Words (& Clicks)
by Cory Treffiletti, , Featured Contributor, (09 June, 2016) Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone at Facebook, Instagram, Twitter, Pinterest or Snapchat, I would be pretty stoked by what I read! These platforms are growing rapidly, and what … Continue reading A Picture Is Worth A Thousand Words (& Clicks)
Easy AdWords Bidding Strategies for Newbies & Math Haters
by Erin Sagin May 18, 2016May 18, 2016 I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement. … Continue reading Easy AdWords Bidding Strategies for Newbies & Math Haters
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