Tag Archives: Among

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out

Leadership Development

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan  @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times.  Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out →

Language Influences Search Behavior Among Hispanic, Asian Consumers

Search Strategies

Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan  @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers →

Bridging Category Management Among Ethnic Brands, Chains

Branding Trends

Bridging Category Management Among Ethnic Brands, Chains by Patrick Harrington , Yesterday Have specialty and ethnic CPG brands reached a peak in their growth across America’s grocery stores? In my view, they are approaching maturity — for several reasons.  For one, evolving shopping trends, technological innovation and the consolidation of traditional brick-and-mortar channels are changing … Continue reading Bridging Category Management Among Ethnic Brands, Chains →

Mentoring Continues to Build Momentum Among Innovative Organizations

Coaching Techniques

Diane Craig — December 13, 2017 Follow @CorporateClass — December 13, 2017 Channeling energy into helping more junior colleagues prosper is an expectation within many organizations. Mentors have four key roles: Acting as a sounding board, offering impartial advice and support Guiding, based on greater experience Opening doors with introductions Providing feedback There is an … Continue reading Mentoring Continues to Build Momentum Among Innovative Organizations →

The Number One Marketing Interview Complaint among Hiring Managers

Effective Hiring

Mark Miller — February 1, 2017 Follow @MMtwopointfive— February 1, 2017 As marketing job recruiters with more than a hundred years of experience between us, we’ve seen thousands of candidates come and go through the hiring processes of innumerable clients. Over the years we’ve placed marketing professionals in positions of all levels, from junior roles … Continue reading The Number One Marketing Interview Complaint among Hiring Managers →

Why Email is Still King Among Digital Communication Channels

Social Media Utilization

Maria Wachal — December 30, 2016 — December 30, 2016 Despite the several communication platforms that the Internet offers, email remains the most important and the most widely used. The popularity is so high that there are people asking on Google and Quora how many email accounts they should have! When we crunch the numbers … Continue reading Why Email is Still King Among Digital Communication Channels →

Email is Among the Most Effective Affordable Marketing Services

Email Marketing

by Steve Hamm April 13, 2016 Follow @maasprosrduApril 13, 2016 Entrepreneurs and new start-ups rely on affordable marketing services to grow their businesses without dedicating too much of the advertising budget to promotions. Did you know that email marketing excels at attracting new customers, keeping current ones loyal and saving you money in the process? … Continue reading Email is Among the Most Effective Affordable Marketing Services →

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