by Liz Papagni March 27, 2016 Follow @mrktgworxMarch 27, 2016 Expert marketers still say email marketing is one of the best ways to follow up with your prospects. After all, the people on your email list have raised their hands to say they would like to receive information from you – A perfect, open invitation … Continue reading 3 Tips on How to Make Your Marketing Emails Stand Out Among the Noise
by Missi Freimark February 5, 2016February 5, 2016 Whether you are just starting your company, or reviving the brand, you should be considering how your brand can stand out from the crowd. In other words, how you are different (and better!) from the competition. A well thought out differentiation strategy will help your firm and … Continue reading Differentiation Strategy: Standing Out Among The Competition
New ad formats, measurement tools and more announced to help marketers reach consumers on mobile. Ginny Marvin on May 5, 2015 Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler, Vice President of Product Management for AdWords. No surprise, many of the announcements focused … Continue reading Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
Gregory T. Huang More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey. The main reasons for adoption? Improved patient care and communication, and time efficiency, doctors say. … Continue reading Mobile Health Adoption Growing Among Doctors, for Apps and Content
The number of U.S. men on the social bookmarking network increased 73% in 2014, Pinterest says. The company is working to adjust the site’s gender imbalance. Martin Beck on January 23, 2015 Pinterest is still looking for a few more good men. The social bookmarking site has a hammerlock on women — Pew Research found … Continue reading Pinterest Continues Its Manhunt, Touts Growth Among U.S. Males
