Performance Marketers Shifting Budgets Among Channels by Laurie Sullivan @lauriesullivan, August 3, 2023 Distribution of marketing budgets this year will change, according to the results from a survey released today from Wunderkind, a digital marketing platform. Some 44% of those participating in the survey said performance marketing budgets will increase, while 41% said budgets will … Continue reading Performance Marketers Shifting Budgets Among Channels
Google AdSense Integrates With Google Analytics 4, Among Other Updates by Laurie Sullivan @lauriesullivan, June 15, 2023 AdSense now integrates directly with Google Analytics 4 (GA4). Combining AdSense data with other website metrics such as traffic sources and user behavior, enabling marketers to gain deeper insights and identify patterns to optimize advertising revenue. “We’ve heard … Continue reading Google AdSense Integrates With Google Analytics 4, Among Other Updates
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express. Chris Wood on May 30, 2023 Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases … Continue reading Marketing among top AI applications for small businesses
Search Ad Spend Contracts Among Big Agencies by Laurie Sullivan @lauriesullivan, November 9, 2022 The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data. The behavior of searching for a product … Continue reading Search Ad Spend Contracts Among Big Agencies
Search Engine People | November 3rd, 2022 At Search Engine People, we are a close-knit team that is borderline obsessed with all things SEO & PPC. We are Google’s first-ever and longest-standing partner in Canada, but we didn’t stop there. Beyond our Google Premier Partnership, we hold top-level partnerships with Microsoft, Facebook, Instagram, LinkedIn, and … Continue reading The Manifest Names Search Engine People Among Toronto’s Most Reviewed SEO Companies
Podcast Consumption Rebounds After Q1 Dip Among Young Listeners by Ray Schultz , July 22, 2022 Publishers who offer podcasts should be relieved. Daily podcast consumption has recovered from a dip earlier in the year, at least among young listeners, according to Edison Research’s latest Share of Ear audio listening diary survey analysis. The survey is conducted … Continue reading Podcast Consumption Rebounds After Q1 Dip Among Young Listeners
Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, June 9, 2022 Microsoft ranks among the largest companies with the fastest-growing artificial intelligence (AI) team during the past three months, according to data released by Vectice, a company focused on data science. With nearly 500 AI experts hired since … Continue reading Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence
Ruhi Van Andel | March 29th, 2021 Search Engine People is one of Toronto’s top-rated digital marketing agencies known for its customer-centric approach to search engine optimization (SEO) and online marketing. For more than 20 years, we have proven our expertise in developing and executing a roadmap for SEO success. SEOblog.com recently awarded our SEO … Continue reading SEOblog.com Ranks Search Engine People Among Best SEO Companies in Canada in 2021
A study from GroupM shows declining enthusiasm for new technologies and data sharing. Chris Wood on January 14, 2022 Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December … Continue reading Data and privacy concerns grow among consumers
Ruhi Van Andel | March 29th, 2021 Search Engine People is one of Toronto’s top-rated digital marketing agencies known for its customer-centric approach to search engine optimization (SEO) and online marketing. For more than 20 years, we have proven our expertise in developing and executing a roadmap for SEO success. SEOblog.com recently awarded … Continue reading SEOblog.com Ranks Search Engine People Among Best SEO Companies in Canada in 2021
