Ellen Christenberry October 5, 2020 This year hasn’t gone as anyone expected (biggest understatement right there). COVID-19 threw a wrench in the year 2020, and every industry has felt its effects. Customer Experience is no exception. In fact, the CX industry has changed rapidly this year. Digital consumerism went through the roof and remote work … Continue reading The Future of Omnichannel Starts Today: 4 Omnichannel Strategies that Will Help You Stay Ahead of the Curve in 2021
Peter Mulford June 24, 2020 Many companies are ready to go all-in with artificial intelligence. In fact, spending on AI systems will increase by 31% this year, reaching $ 49.2 billion. This technology promises to shift the way we live and work, whether it helps us manage our lives, takes the reins with transportation, or … Continue reading 3 Ways Managers Can Get Ahead of Artificial Intelligence
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO consultants. Amy Gesenhues on February 14, 2020 When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, … Continue reading Marketers struggle to stay ahead of technology advancements
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year. Simon Poulton on January 3, 2020 Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari … Continue reading New challenges ahead for attribution with the rise of intelligent tracking prevention
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019 On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
Nikola Baldikov — August 23, 2019 — August 23, 2019 The most innovative businesses know that managing how they create, store and share their information is a key to their success. From intellectual property and content, to lessons learned and employee experience, managing knowledge is the cornerstone of the modern business. In reality, businesses create … Continue reading Upcoming Knowledge Management Trends to Keep You Ahead of the Curve
Bill Sebald — May 13, 2019 Follow @billsebald — May 13, 2019 Once upon a time, Greenlane had a client launch a new site in WordPress. It was in a staging area before launch, to which the environment was properly blocked from Googlebot. Instinctively upon hearing the news of the website going live, we decided … Continue reading 3 Tools for Getting Ahead of SEO Disasters
Howard J. Sewell — April 29, 2019 Follow @hjsewell — April 29, 2019 Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach. But what if you’re starting from square one? Say you’re a start-up, or a company that’s simply never done much … Continue reading Should I Prioritize ABM Tactics Ahead of Demand Generation?
Dave Brock — January 12, 2019 Follow @davidabrock — January 12, 2019 DavidZydd / Pixabay Most mornings, I feel like Bill Murray in Ground Hog Day. I get up, look at my news feed reading blog posts on sales, sales management, marketing, business management. I spend a few minutes looking at conversations on LinkedIn, Twitter, … Continue reading Getting By or Getting Ahead
Darleen DeRosa — December 18, 2018 Follow @onpoint_llc — December 18, 2018 rawpixel / Pixabay A change initiative can test the competence and endurance of even the best companies. One of the key differentiators that set successful companies apart is their ability to effectively manage change and position themselves to capitalize on future opportunities. OnPoint … Continue reading 4 Ways to Stay Ahead of Change Management
