Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts by Laurie Sullivan @lauriesullivan, April 20, 2022 Roku this week dove into data cleanrooms, offering brands and agencies a way to collaborate with them using encrypted first-party data. The concept — built for streaming television — is intended to make planning and measuring campaigns easier without … Continue reading Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Connor Brooke Last updated: 23 April 2022 Crypto games platform Lucky Block, which raced to a $ 1 billion market cap earlier this year, has announced that it will be sponsoring heavyweight boxing contender Dillian Whyte ahead of his super-fight against Tyson Fury this weekend. Whyte’s fight against Fury looks set to be one of … Continue reading Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson Fury
Data Privacy Shifts: Plan Now to Stay Ahead Later by Phil Case , August 23, 2021 Your brand is being forced to grapple with the dramatic changes to consumer privacy we’re all familiar with. Some, like Apple’s IDFA, are here now, and more — like Google’s departure from the cookie — are coming. So, how … Continue reading Data Privacy Shifts: Plan Now to Stay Ahead Later
TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4 by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2021 My daughter works for a nonprofit. She and her team this week created a three-minute long TikTok video as a team-building exercise. In fact, her entire organization at the location in which she works … Continue reading TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4
Caitlin Nobes June 4, 2021 As HR teams around the world continue to adapt to the new normal, establishing an exceptional employee experience has never been more important — or more difficult. Thankfully, ever-advancing HR tech is up to the task. From keeping employees engaged no matter where they’re located to driving performance using AI … Continue reading Getting Ahead of HR Technology Trends in 2021
Bud Hennekes January 25, 2021 The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. But with the daily demands of most marketing professionals, it’s often an uphill battle to take … Continue reading How the Best Marketers Get Ahead: They Make Time to Learn
Lovepreet Dhaliwal December 17, 2020 In the business world, it is a critical time to speed up the use of advanced technology. The evolution and availability of information can help organizations to stay ahead in the game and help them to better understand the need. So, here is the question which always pops up in … Continue reading 6 Ways to Stay Ahead of the Game in the ‘New Normal’
How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead by Richard Whitman , Columnist, November 19, 2020 GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic, how those sectors have pivoted to stay connected with people amid massive behavioral change, … Continue reading How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
Steve DiGioia October 15, 2020 Is your glass half-full or half-empty? Are you a positive influence or one of negativity? Do you sugar-coat things or get straight to the point? What do you do to get ahead of others and separate yourself from the competition? Much can, and has, been said about the best way … Continue reading What Do You Do To Get Ahead?
Chief Martec Scott Brinker’s keynote at MarTech took a look into the future. Kim Davis on October 6, 2020 at 2:26 pm “It’s been a crazy year.” With those words, Scott Brinker, Chief Martec and VP Platform Eco-System at HubSpot, kicked off the virtual MarTech conference today. This year, he said, organizational change finally started … Continue reading 5 trends in martech for the decade ahead
