Patrick Whatman — May 4, 2017 Follow @mrwhatman— May 4, 2017 Every agency wants that perfect client. The one that knows what they want, takes advice, and always brings work your way. But while it would be nice if every interaction was this easy, you can’t just hope to find it every time. Sadly, not … Continue reading 5 Ways Agencies Can Improve Client Relationships
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. Anna Shirley on March 10, 2017 I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of … Continue reading Should PPC agencies be scared of automation?
Roxanne Roark — January 29, 2017 Follow @r3socialmedia— January 29, 2017 In the past 5 years, I’ve worked with a number of Search Engine Optimization (SEO) agencies and picked up a little bit of SEO knowledge as a side effect. And because of that, I can now proudly write this article detailing why your SEO … Continue reading 6 Pretty Obvious Reasons Why SEO Agencies Need a Kickass Social Media Marketing Consultant
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change. Casie Gillette on January 11, 2017 Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we … Continue reading The flexibility requirement for SEO agencies
Brittany Berger — December 23, 2016 Follow @bberg1010— December 23, 2016 My marketing career is still young, but if there’s one thing that’s become crystal clear so far, it’s that in-house and agency marketing jobs might as well be different fields completely. Sure, the end result is ideally the same: campaigns that rock people’s socks … Continue reading User Recommended: Our 13 Favorite Social Media Marketing Tools for Agencies
by Larissa Faw, December 14, 2016 More than eight in 10 agencies (81%) will increase tech investments in 2017, with 75% saying they will focus on personalization and customer journeys, according to research by omni-channel provider Kitewheel which works with 25 of the world’s leading marketing agencies, including Omnicom, WPP, Publicis and Havas. The … Continue reading Report: Agencies Are Struggling To Deliver Omni-Channel Experiences
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Pauline Jakober on November 29, 2016 Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come … Continue reading PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
In part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over. David Rodnitzky on September 20, 2016 A few months ago, I created a list of every search engine marketing agency with at least 10 employees in the … Continue reading Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
by Patrick Whatman Follow @mrwhatmanAugust 29, 2016 Every agency is looking for the perfect client. A brand that knows what it wants, and trusts you to make it happen. But it can be hard to know what a prospect wants until you’ve met with them. Every meeting, proposal, and negotiation eats up valuable time. And … Continue reading Agencies: Find Clients More Effectively With Monitoring
The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand. Barry Levine on August 25, 2016 In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first chatbot marketing platform for brands. Today, the London-based company — now rebranded as … Continue reading Chatsuite announces new chatbot creation and management features for agencies
