Marketers on the forefront of live video tell what they’ve learned about content creation, production details and managing comments. Amy Gesenhues on July 28, 2016 at 9:30 am For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that gets real results isn’t … Continue reading How to go live: Brands & agencies share their top tips for live video broadcasts
by Jess Nelson, July 12, 2016 In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and research firm Econsultancy. Some 66% of survey participants intend to use more behavioral-driven triggers in their campaigns, such as compared to … Continue reading How Email Behavioral Triggers Differ Between Agencies, In-House
Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy. Patrick Armitage on June 28, 2016 at 9:44 am I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies … Continue reading Will crowdsourcing make agencies strategic again?
YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages. Tim Peterson on June 23, 2016 YouTube is ready to take even more marketers to school on how to be a YouTube star. The Google-owned video service is opening up an … Continue reading YouTube opens online version of its Brand Partner Program to school agencies
by Erin Sagin January 24, 2016January 24, 2016 I recently partnered up with Elliott Reid from our sales team to do a webinar for agencies on what you need to know to win more PPC business. Elliott is our resident agency expert – he has over three years’ experience helping agencies acquire new clients and … Continue reading 3 Ways for Agencies to Sell More Clients on PPC
by Andy Holland January 1, 2016January 1, 2016 There are any amount of dull protect management apps out there. But thankfully finding ones which are user friendly and geared towards more creative types is becoming ever more easier. All of them, as you can imagine, are centred around making a project run smoothly through tracking … Continue reading Project Management Tools for Digital Agencies: Here’s How We Build Your Site
by Jeremy Taylor December 10, 2015 Follow @JezTaylorUKDecember 10, 2015 Industry studies over the years have outlined that measurement continues to trouble both clients and agencies. We put this to our panellists during our Growing your digital marketing agency: solving the measurement puzzle webinar. Drawing on their client experience, they suggested some of the primary … Continue reading Why Do Digital Marketing Agencies Struggle With Measurement?
by Melissa Duko December 9, 2015December 9, 2015 We’ve all been there. Open up a bill and feel our stomach drop as we experience sticker shock. No one likes high cost surprises, especially when you haven’t budgeted for them. A PPC management company’s pricing model will affect your ROI either positively or negatively. Choose the … Continue reading How PPC Agencies Price Their Services, and How to Know What’s Best
Live Webcast: Thursday, December 10, 2015, 1:00 ET (10:00 PT) Digital Marketing Depot on December 1, 2015 When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do … Continue reading Organically Grown Email Lists — The Inside Track For Agencies
by Bob Hutchins November 14, 2015 Follow @BobhutchinsNovember 14, 2015 Founded in 1948, Ogilvy & Mather has worked with some of the biggest brands in the world: Ford, IBM, Nestlé, IKEA, American Express, and so on. They’ve been around the block a few times, continually innovating and reinventing their marketing efforts. In early November, Ogilvy … Continue reading 6 New BIG Ideas from 1 of the Oldest Agencies
