Tag Archives: Agencies

How CRM brings control and collaboration to advertising & media agencies

Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience. Loretta Jones on August 12, 2016   Creative professionals love to innovate and ideate. However, it can be a challenge to bring the same drive to project management. In order to balance the … Continue reading How CRM brings control and collaboration to advertising & media agencies →

Nearly Half Of Brands, Agencies Still Don’t Have A Mobile Strategy

by Laurie Sullivan, Staff Writer @lauriesullivan, August 1, 2016, 12:54 PM It seems shocking, but 48% of companies and 46% of agencies participating in a study from Econsultancy, in partnership with Adobe Marketing Cloud released Friday, still don’t have a mobile advertising and marketing strategy. Some 32% of companies and 43% of agencies say they have … Continue reading Nearly Half Of Brands, Agencies Still Don’t Have A Mobile Strategy →

How to go live: Brands & agencies share their top tips for live video broadcasts

Marketers on the forefront of live video tell what they’ve learned about content creation, production details and managing comments. Amy Gesenhues on July 28, 2016 at 9:30 am For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that gets real results isn’t … Continue reading How to go live: Brands & agencies share their top tips for live video broadcasts →

How Email Behavioral Triggers Differ Between Agencies, In-House

by Jess Nelson, July 12, 2016 In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and research firm Econsultancy.  Some 66% of survey participants intend to use more behavioral-driven triggers in their campaigns, such as compared to … Continue reading How Email Behavioral Triggers Differ Between Agencies, In-House →

Project Management Tools for Digital Agencies: Here’s How We Build Your Site

by Andy Holland January 1, 2016January 1, 2016 There are any amount of dull protect management apps out there. But thankfully finding ones which are user friendly and geared towards more creative types is becoming ever more easier. All of them, as you can imagine, are centred around making a project run smoothly through tracking … Continue reading Project Management Tools for Digital Agencies: Here’s How We Build Your Site →