To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Tim Peterson on December 29, 2017 The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been … Continue reading How agencies are adapting to continued pressures on their business model
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. Frederick Vallaeys on December 26, 2017 Artificial intelligence (AI) and machine … Continue reading 6 ways ad agencies can thrive in an AI-first world
Columnist Rex Briggs explains his process for unlocking more potential for your clients through tests-and-learns. Rex Briggs on December 19, 2017 We have seen a rapid expansion of entertainment and news options for consumers over the past few years. This explosion of options has fractured the traditional marketing mix, presenting a myriad of new … Continue reading Test-and-learn steps for agencies
Dave Rocco — October 3, 2017 — October 3, 2017 A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end of the day … the time when you’re really tired and only thinking about going to bed. One night the instructor, … Continue reading How to Win New PPC Accounts: 5 Approaches for Agencies
Penny Kooy — September 8, 2017 — September 8, 2017 PublicDomainPictures / Pixabay Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets … Continue reading Define & Measure Client Profitability in Creative Agencies
Kevin George — August 22, 2017 Follow @imkevin_monk — August 22, 2017 If you are a small agency or a freelancer, you know what a daunting task it is to acquire customers. To sell what you are good at, you need to market yourself well. But then you also have a budget constraint! Here’s one … Continue reading Email Marketing for Small Agencies and Freelancers
Karl Sakas — June 29, 2017 Follow @KarlSakas — June 29, 2017 ThePixelman / Pixabay How much should your agency charge to fly to visit clients? Enough to cover the Opportunity Cost. One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an … Continue reading How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel?
Patrick Whatman — June 11, 2017 Follow @mrwhatman— June 11, 2017 Many marketing agencies know the feeling: a new client wants to know how you can help them grow – in a hurry. They want to reach new customers, build a real presence on social, and make their business seem as cool as they think … Continue reading Agencies: 5 Strategies to Help Clients Build Their Marketing Reach Online
Karl Sakas — June 5, 2017 Follow @KarlSakas— June 5, 2017 First, clients must trust you and your agency. The owner of an agency asked me, “Why do marketing clients choose one agency over another?” Creative, high-quality work? Sorry, clients expect that as a minimum. If a prospective client has worked with agencies before (which … Continue reading Build Trust, Get Picked: 13 Ways for Agencies to Get More Clients
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
