Penny Kooy — September 8, 2017 — September 8, 2017 PublicDomainPictures / Pixabay Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets … Continue reading Define & Measure Client Profitability in Creative Agencies
Kevin George — August 22, 2017 Follow @imkevin_monk — August 22, 2017 If you are a small agency or a freelancer, you know what a daunting task it is to acquire customers. To sell what you are good at, you need to market yourself well. But then you also have a budget constraint! Here’s one … Continue reading Email Marketing for Small Agencies and Freelancers
Karl Sakas — June 29, 2017 Follow @KarlSakas — June 29, 2017 ThePixelman / Pixabay How much should your agency charge to fly to visit clients? Enough to cover the Opportunity Cost. One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an … Continue reading How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel?
Patrick Whatman — June 11, 2017 Follow @mrwhatman— June 11, 2017 Many marketing agencies know the feeling: a new client wants to know how you can help them grow – in a hurry. They want to reach new customers, build a real presence on social, and make their business seem as cool as they think … Continue reading Agencies: 5 Strategies to Help Clients Build Their Marketing Reach Online
Karl Sakas — June 5, 2017 Follow @KarlSakas— June 5, 2017 First, clients must trust you and your agency. The owner of an agency asked me, “Why do marketing clients choose one agency over another?” Creative, high-quality work? Sorry, clients expect that as a minimum. If a prospective client has worked with agencies before (which … Continue reading Build Trust, Get Picked: 13 Ways for Agencies to Get More Clients
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
Patrick Whatman — May 4, 2017 Follow @mrwhatman— May 4, 2017 Every agency wants that perfect client. The one that knows what they want, takes advice, and always brings work your way. But while it would be nice if every interaction was this easy, you can’t just hope to find it every time. Sadly, not … Continue reading 5 Ways Agencies Can Improve Client Relationships
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. Anna Shirley on March 10, 2017 I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of … Continue reading Should PPC agencies be scared of automation?
Roxanne Roark — January 29, 2017 Follow @r3socialmedia— January 29, 2017 In the past 5 years, I’ve worked with a number of Search Engine Optimization (SEO) agencies and picked up a little bit of SEO knowledge as a side effect. And because of that, I can now proudly write this article detailing why your SEO … Continue reading 6 Pretty Obvious Reasons Why SEO Agencies Need a Kickass Social Media Marketing Consultant
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change. Casie Gillette on January 11, 2017 Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we … Continue reading The flexibility requirement for SEO agencies
