Olivier ChoronOctober 22, 2015 In the world of social media, staying on top and being the best are the main aims I’m sure you all have. Easier said than done, right? In an ever changing arena, with the likes of Facebook, Twitter and LinkedIn regularly updating and adding new features to their networks, keeping up … Continue reading A Social Media Checklist – How Do You Compare Against Competitors?
Marko SaricJuly 14, 2015 Welcome to our latest study in which we look at 5,000 Facebook pages and their growth, reach and engagement results in the month of May. Consider this your Facebook marketing round-up of the month. Not only do you see all the actual data that can help you run a page more … Continue reading Can You Compete Against The 43% Of Brands That Use Facebook Ads?
Eugene BekkerJuly 7, 2015 Fraudsters are always in the market for a lucrative new target. So what’s the most information-rich, security-poor victim they can exploit? A small business, of course. According to the Association of Certified Fraud Examiners (ACFE), the typical organization loses a whopping 5% of their revenue to fraud each year. And small … Continue reading Building Barriers Against The Top Three Business Fraud Threats
Matthew GrattanJune 25, 2015 Natural disasters and unplanned data breaches are two of the most commonly overlooked issues plaguing online businesses. Disruptions to operations can alienate customers and paralyze profits, yet 74% of small businesses don’t have a business continuity plan in place to deal with natural disasters or unplanned events. But, don’t worry – … Continue reading Crash Course In Continuity: 4 Ways To Protect Your Business Against Unplanned Events
Maria PeaglerApril 21, 2015 I got a call from a floral shop owner in a small town, and she was scared . . . One of the HUGE online floral brands was running Google ads that made them “appear” to be local. They had a big budget, an ad agency . . . And they … Continue reading Small Business Tactics You Can Use to Compete Against Big Box Competitors
Laura NollMarch 11, 2015 Hi %%USER NAME%%! Time and time again, personalization has proven its value. However, all too often, inboxes are filled with wild attempts at connecting that aren’t actually all that effective. And in the situation in which your personalization efforts fail completely — it can actually work against you. Today, I opened … Continue reading How Email Personalization Fails Can Seriously Work Against You
Govind AgarwalJanuary 18, 2015 Google penalties have cost thousands of webmasters several nights of sleep worrying about their lost ranking and business. As the saying goes “once bitten twice shy,” webmasters would like to be all the more cautious now not to elicit any penalties in the future. How to protect your website against Google … Continue reading 3 Important Ways To Protect Your Website Against Google Penalties In The Future
