Tag Archives: against

TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies

Google, Integral Ad Science, WP’s GroupM are among the initial recipients. Ginny Marvin on December 7, 2016 A cross-industry group formed to fight fraud in digital advertising announced the certification of the first set of companies for meeting anti-fraud standards Wednesday. The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery, Google, … Continue reading TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies →

The How vs the Who: An Argument Against Attribution & Hack Back

Digital Transformation

Sam Bisbee — November 8, 2016 Follow @sbisbee— November 8, 2016 A lot of organizations focus their efforts on identifying external actors, distinguishing between different groups that may be attempting malicious activity. At some organizations, this is relevant due to the defender’s sophistication, capabilities, and relationships. However, they are the 1%-ers and have many of … Continue reading The How vs the Who: An Argument Against Attribution & Hack Back →

Are PPC Firms Playing Your Good Name Against You?

PPC Strategies

by Randy Milanovic Follow @kayak360October 6, 2016 As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other … Continue reading Are PPC Firms Playing Your Good Name Against You? →

5 Ways to Guard Against Survey Manipulation

Surveys

by David EnsingSeptember 25, 2016 I’ve been in the automotive industry for some time and concerns about dealership attempts to interfere with the customer satisfaction measurement process have been around for a long time as well, but lately they seem to be intensifying. Do you know how to guard against survey manipulation? My hope is … Continue reading 5 Ways to Guard Against Survey Manipulation →

Facebook wants to show brands how its ads measure up against TV, others

Facebook Engagement

Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others →

Is Your Web Site Working Against You?

Website Special Guidelines

by Aaron Baar, Staff Writer, August 2, 2016 Your Web site is your window to the world. It’s always on, always open and available virtually anywhere. And it’s a crucial part of your business. That’s why you always want it working optimally. For many, however, it’s not. In an audit evaluating data from 100,000 Web … Continue reading Is Your Web Site Working Against You? →

How your web presence can become the undisputed champion against big brand Goliaths

Web Optimization Guidelines

Outperforming your big brand competitors may seem like an impossible task, but contributor Stoney deGeyter believes that with a little work, you can exploit your rivals’ weaknesses and come out on top. Stoney deGeyter on March 24, 2016 Small and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience … Continue reading How your web presence can become the undisputed champion against big brand Goliaths →

3 Instagram Ads Best Practices That Go Completely Against What Everyone Else Is Saying

Instagram Marketing

by Sandra Rand March 24, 2016 Follow @sandra_randMarch 24, 2016 When 98 of Facebook’s top 100 advertisers also market their products on Instagram, you can bet you need to have an air tight strategy to make sure you can compete. You can’t just re-use the stuff you’re putting out on Facebook; it’s an apples-to-oranges comparison. … Continue reading 3 Instagram Ads Best Practices That Go Completely Against What Everyone Else Is Saying →

An Easy Way to Protect Yourself Against Bad Inventory Data

Inventory Management

by Paul Trujillo February 17, 2016 Follow @TruPaultxFebruary 17, 2016 A recent survey revealed 48 percent of small businesses use systems that put them at high risk of having bad inventory data, but here are four ways an inventory management system can significantly reduce that risk. Information is good. Information can help you make better … Continue reading An Easy Way to Protect Yourself Against Bad Inventory Data →

3 Simple Ways Small Business Can Leverage SEO to Win Against Large Companies

Search Engine Optimization

by Bob Doyle February 4, 2016 Follow @bobsseoFebruary 4, 2016 As a small business owner, it’s tough facing competition as fierce as the big corporations who have deep pockets helping them keep their strong influence in your market. Both online and offline. You have the quality products and great service, and you know many customers … Continue reading 3 Simple Ways Small Business Can Leverage SEO to Win Against Large Companies →