Tag Archives: Adwords

Top 5 Mistakes With Your Adwords Campaign

Eric HammisFebruary 23, 2015 If you’ve got a digital marketing plan, you should be using Google Adwords. Driving traffic to your site can be tough at times, if not, at all times. We can thank Google for handing us traffic on a platter through the use of Google Adwords. Google Adwords is an online service … Continue reading Top 5 Mistakes With Your Adwords Campaign →

Using AdWords Extensions to Get What You Want

Ad Campaigns, Google

Shannon SyskoJanuary 19, 2015 We need to talk. I know this may come as a shock, but there is more out there. No, hear me out. Are you getting the results you want from Google AdWords? Have you even thought about AdWords Extensions? I know you’re cozy and comfortable with your existing AdWords campaigns, and … Continue reading Using AdWords Extensions to Get What You Want →

Getting More Out Of AdWords Scripts: A Three-Part Series

Ad Campaigns, Sales Guide

From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users. Ginny Marvin on January 5, 2015 AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for automating routine account tasks and reporting, but particularly for marketers … Continue reading Getting More Out Of AdWords Scripts: A Three-Part Series →

New Adwords Custom Columns Feature Helps You Track Segmented Conversions

Ad Campaigns, Search Engine Optimization

by Nick Supapol January 6th, 2015 Nick Supapol Nick Supapol is Paid Search Strategy Lead (and consistently ranked #1 ping-pong player) at Search Engine People, specializing in Travel, Consumer Goods and Business-to-Business. AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 … Continue reading New Adwords Custom Columns Feature Helps You Track Segmented Conversions →

Be the Best at AdWords Keyword Bidding

Ad Campaigns

Caroline MooreJanuary 6, 2015 Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want. It’s way more complex, but probably smells better (we are talking animals here). Chances are you’re using … Continue reading Be the Best at AdWords Keyword Bidding →

The Top 10 AdWords Features of 2014

Ad Campaigns, Marketing Strategy

Larry Kim December 28, 2014 What might Google AdWords have under the tree for good little advertisers this season? There’s no telling what new AdWords updates and features we’ll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and … Continue reading The Top 10 AdWords Features of 2014 →

Currently Running AdWords? Here’s Why You Should Also Be Using Bing Ads

Search Engine Optimization

by Lindsey Knapton December 19th, 2014 As an advertiser, one of the questions I often get asked is “How do we get more?”. One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If AdWords Search is maxed out, one simple way … Continue reading Currently Running AdWords? Here’s Why You Should Also Be Using Bing Ads →

Which Google AdWords Conversion Rate Should You Be Tracking?

Ad Campaigns, Sales Guide

By Tommy Landry, Published November 3, 2014 After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In … Continue reading Which Google AdWords Conversion Rate Should You Be Tracking? →

Fear Overload Puts AdWords To Work During Halloween

Ad Campaigns

by Laurie Sullivan, October 29, 2014 Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of trying to lure thrill-seekers through out-of-home advertising. Fear Overload spends about $50,000 annually on digital … Continue reading Fear Overload Puts AdWords To Work During Halloween →