Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014 Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
Tag Archives: Adwords
Can This AdWords Advice Be Trusted? 5 Questions to Ask
By Erin Sagin, Published October 23, 2014 When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights and guidance to marketers, but most agencies are also generating content. With each of these groups pumping … Continue reading Can This AdWords Advice Be Trusted? 5 Questions to Ask
AdWords Quietly Launches New Demographics Targeting Tab
By Mark Irvine, Published October 6, 2014 As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your … Continue reading AdWords Quietly Launches New Demographics Targeting Tab
What The Google Adwords Preview Tool Can Do For You
Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing … Continue reading What The Google Adwords Preview Tool Can Do For You
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