Online Sales Guide Tips
+

Menu

Skip to content
  • Home
  • Our Services
    • Advertisement and Content Publishing
    • Contact Us to Publish
    • Sponsored Content
  • About
    • Disclaimer
    • Privacy Policy
    • Terms and Conditions
    • About Us

Twitter Business Account Mistakes To Avoid

admin February 2, 2018Twitter Toolsaccount, Avoid, Business, Mistakes, Twitteradmin
Hi, Welcome
Welcome back

Susan Gilbert — January 25, 2018 Follow @SusanGilbert

— January 25, 2018

How to Set Up Your Twitter Business Account the Right Way

Twitter Business Account Mistakes To Avoid

As business owners and entrepreneurs we have to project the right persona on Twitter. Many of us have a personal profile as well as a professional one. But which one is right for your branding?

Our social networks should project a clear and consistent message with our customers and followers, and it is important to build a community the right way.

While every individual or company has its own unique brand image there are a few things to avoid when setting up a Twitter business account or building upon an existing one. I’ve put together different mistakes made on Twitter. Put these practices in use starting today in order to create a growing and thriving community.

Keep your home base

If you’ve had a personal account for a while chances are you have a strong personal brand following. As your business changes and evolves it’s important to maintain that presence while linking to your company’s Twitter account. For example, Bryan Kramer, who has a following of over 216,000 people, includes his business as well as a link to Forbes where he is a contributor. You can always add and modify a personal account — don’t discard it or ignore it all together!

Twitter Business Account Mistakes To Avoid

Avoid mixed communication

In order to maintain a professional persona your personal account content and replies should be used for building relationships while your business account serves as an information provider. It’s okay to automate your tweets and keep personal updates on your own profile while handling any customer service issues and questions from your company handle. The types of followers on each account should also reflect this — connect with individuals rather than brands on your own profile.

Interact with relevant users

Pay attention to who you are connected with, and take the time to check out their profile and tweets. It’s important that they are actively engaged and sharing the types of tweets that match your brand. Take a look at how many quality followers they have. This will determine their influence as well. Personal Twitter accounts are all about communicating directly with people and building relationships.

Avoid sending out too many tweets

One of the best ways to lose an audience on Twitter is to send out a barrage of tweets each day. Choose your content wisely and valuate the quality of what is being posted for maximum exposure, retweets and favorites. Here’s a suggestion from Buffer that is a helpful guide, and also depends on your target market:

14 times per day, from midnight to 10:00 p.m. Central Time, never more than once per hour; seven times per day on weekends, from 3:00 a.m. to 9:00 p.m., roughly every three hours

Use DMs wisely

Keep direct messages on Twitter to a minimum with a clear purpose in mind. Many times this can be perceived as ‘spam,’ and most messages are either deleted or avoided. A pitch or sales message is a big turn off for influencers and potential customers — instead, use this as a relationship building tool where you can offer helpful information or ask for advice.

Twitter Business Account Mistakes To Avoid

Stay active with your community

On the other side of the tweet spectrum is having gaps in between your tweets, which may give the appearance that your business is not active on Twitter. In order to be up to date you must be checking in daily along with sharing regular content and updates. This in turn builds trust and will help grow your following both personally and professionally.

You can start today in make your Twitter business accounts the best that they can be and targeted to the right audience. It’s always a good idea to use software and tools to monitor your brand reputation and track the feedback and response from your followers.

As Johann Wolfgang von Goethe once famously said: “By seeking and blundering we learn.”

Digital & Social Articles on Business 2 Community

Author: Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses.  An entrepreneur since 1987, Susan has evolved years of traditional business experience into several cutting edge projects which includes her digital marketing company, Online Promotion… View full profile ›

(31)

Post navigation

← Advertisers See Cost For Mobile Clicks Rise Steadily 3 Ways to Avoid Self Sabotage →

You may also Like

Website Audit

Using the Hidden Google Analytics Feature to Find Pages You Need to Fix

Social Media Marketing

The Dos and Don’ts of Social Media Marketing

Google Advertisement

Google Broadens Exact-Match Variations In AdWords

Knowledge Management

Knowledge Management is Urgent

Social Media Utilization

Are Your Social Media Posts Making You Money?

YouTube

How Grumpy Cat Made $100 Million: Lessons From the YouTube Sensation

Search Engine Optimization

9 SEO Tips to Maximize Your Holiday Ecommerce Traffic

Facebook Business

5 Proven Ways to Promote Your Products on Facebook

Storytelling

5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020

Product Management

Use Promotional Products to Stand Out in The Crowd Part II – Trade Show Strategy

SEM & SEO

SEMrush

Recent Posts

  • How to Bounce Back From a Negative 360-degree Feedback
  • Top 8 SEO Trends In 2021 That You Cannot Skip Reading
  • Lessons 2020 Taught Us About Our Website
  • 5 Money-Making Action Tasks to Grow Your Business
  • MDC’s CES Tour Pitches SwaS: ‘Screen With A Service’

Pages

  • About Us
  • Advertisement and Content Publishing
  • Contact Us to Publish
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions

Proudly powered by WordPress | Child Theme by: Crayonux

Report Post

« »

 

Your Name:

Your Email:

Please tell us why do you think this post is inappropriate and shouldn't be there:


Cancel Report
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok