Johnathan DaneApril 21, 2015 Writing AdWords ads can be extremely frustrating because you need to fit all your ad copy into such a tiny space. “Only 25 characters for the headline?!” “I can’t use the word ‘click’? But that’s what I want them to do!” “I can’t fit all my benefits and features here…” Seriously … Continue reading 7 Ways to Write Super-Effective AdWords Ads (with Real Examples)
Keegan BrownApril 14, 2015 Does AdWords play a significant part in your business’ online marketing presence? If so, how well do you understand how your potential customers search for your products? If you answered this question with anything but “Like the back of my hand!,” this article is for you. In this article, I will … Continue reading 3 Practical Tips You Can Take Away from AdWords Search Funnels
Data sharing to enable ad personalization and budget optimization based on customer journey outcomes. Ginny Marvin on April 2, 2015 Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in … Continue reading Marketo Announces Integration With Google Analytics, AdWords
Greg NunanMarch 31, 2015 OK, so now I’ve got your attention I will make the bold but rather obvious assumption that you currently have a Google AdWords campaign live & you do not believe it’s performing to the best of its abilities. Well, you are probably right. So get your pen and paper ready, because … Continue reading 3 Reasons Your AdWords Performance Sucks
Ron JohnsonMarch 26, 2015 Google’s own wealth of information coupled with the experience of marketers worldwide has shown that AdWords campaigns can bring substantial benefits to companies and organizations who want to increase their visibility and success. At least when the campaigns are properly developed and managed. On the other side, we have numerous entities … Continue reading How To Completely Waste Your Google AdWords Budget In 2015
Miranda MillerMarch 5, 2015 Google announced this week that their AdWords app for Android is now available globally. A limited rollout last month was oddly offered only to users in Canada (as a Canadian, I’m not complaining, but we’re usually not top of the heap for new tools and features from… well, anyone). The Android … Continue reading Google Rolls New AdWords App for Android Out Globally
Ashleigh BetvardehFebruary 27, 2015 Google Analytics has changed the way digital marketing is measured. Google Analytics and AdWords are what butter is to bread. It makes it better and easier to take in. If you haven’t used Google Analytics before, it can seem daunting. But when you start to use it and the data consistently, … Continue reading How to Take Your AdWords Data Further with Google Analytics
Dean KeipertFebruary 26, 2015 In October of 2000, Google introduced something that took online marketing by storm. They introduced what we now call Google Adwords. If you’re not familiar with Adwords, it’s those little ads you see on the sides and bottom of the page when you use a search engine. It’s a pay-per-click (PPC) … Continue reading Tips & Tricks For Better Adwords Performance
Mark IrvineFebruary 25, 2015 It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month. If you missed the excitement in it all, you can catch all the juicy details here for … Continue reading 7 Ways Bing Ads Beats Google AdWords
Michelle BrammerFebruary 25, 2015 As a PPC marketer, Google’s Quality Score is a metric you love to hate. Think about it. Having a strong quality score (the average score is 5) not only defines the quality of your ad, but impacts so many other parts of your campaign. A higher quality score can get you: … Continue reading How to Improve Your AdWords Quality Score [Infographic]
