Chris LucasJuly 17, 2015 In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t the universal darling marketers would like it to be. The story grew from a nugget of truth: Venturing into … Continue reading 3 Reasons Why Your Adwords Campaigns Aren’t Working and What to Fix
Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015 As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in its Estimated Cross-Device reporting capabilities for display ads. … Continue reading AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web
Have you tried, unsuccessfully, to advertise your business online using Google AdWords? Perhaps you ended the relationship too abruptly. It may have been a case of: it wasn’t AdWords, it was you. As a small business owner you’ve probably heard about the benefits of advertising using Google’s pay-per-click advertising platform AdWords. AdWords can be extremely … Continue reading 16 Reasons Your Google AdWords Campaign Didn’t Work (And How to Fix it!)
ZOG DigitalJuly 10, 2015 Are your ads converting like they should? Any “Joe Schmo” can put together a Google AdWords campaign, but you need a deep understanding of how Google’s unique features pair with audience behaviors and interests to profitably achieve your goals. Proper planning, targeting and research can make the most of your marketing … Continue reading Does Your Google AdWords Campaign Cost-Effectively Convert?
Bill WallsJuly 4, 2015 As holidays approach and you scan your work to-do list, somewhere near the bottom is usually the reminder to pause your adwords campaigns. You know spending the money on your campaigns during certain holidays is not worth it to you, so you need to turn them off for a few days. … Continue reading How To Pause Your Adwords Campaigns During Holidays
by Lindsey Knapton July 2nd, 2015 AdWords has a variety of geo-targeting capabilities – you can geo-target by city, postal code, and even a radius around your desired location. What you may not have paid much attention to are the ‘Location options (advanced)‘ settings. By default, your campaigns are set to target ‘People … Continue reading Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting
Tamar WeinbergJuly 1, 2015 Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords. There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $ 30 a click. Why? Because love it or hate it, Google is king. Here’s the problem. … Continue reading 7 Ways to Ruin Your AdWords Campaigns
by Robert Brady June 29th, 2015 Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they’re looking. They click your ad, show up on your site and convert into a lead for your sales team. … Continue reading 5 Reasons You’re Not Getting Qualified Leads From AdWords
Dan ShewanJune 24, 2015 I have a confession. When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I … Continue reading 6 Ways To Learn AdWords Without Getting Certified
Steve MastersJune 14, 2015 There’s probably no one working in marketing or running a business that hasn’t heard of Google AdWords. Most people who have heard of it have also heard of the Display Network, but many don’t really understand what it is. The Google Display Network serves ads into more than two million websites. … Continue reading What Is The Google Adwords Display Network?
