Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized. Ginny Marvin on September 28, 2015 Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to reach users across search, YouTube, the Google Display Network, … Continue reading Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
By Ryan Cruz|2015-09-22T11:36:35+00:00September 23rd, 2015|PPC|0 Comments Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a “preview” of the type of content your site provides. While it’s additional “real estate” for your ads, a lot of people got frustrated because these dynamic structured snippets would be adding “snippets” that are totally … Continue reading 3 Things You Need To Know About Adwords’ Structured Snippets
Megan IngenbrandtSeptember 4, 2015 If you’re using pay per click advertising, you know success isn’t one-size-fits-all. You want to get the most bang for your PPC buck, and that means you’re probably using more than one advertising platform. Unfortunately, optimizing your PPC campaign on each platform is time-consuming, and time is money. Lucky for all … Continue reading 5 Tips to Save Time and Money in AdWords
By Robert Brady September 3rd, 2015 For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason? Speed! By having the entire account downloaded into an offline tool, you’re able to navigate around the account without any limitations from your bandwidth or connection. You can … Continue reading AdWords Editor Power Features
Out of beta, the ads expand to deliver a landing page experience within Gmail. Ginny Marvin on September 2, 2015 Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and … Continue reading Expandable Native Gmail Ads Now Available To All In AdWords
Navah HopkinsAugust 27, 2015 Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet. Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as … Continue reading The ABCs of Google AdWords
Margot da CunhaAugust 26, 2015 Have you ever bought a house? I have not, but I’ve recently learned a lot about the process, and man, oh man is it complicated. From finding the right real estate agent and obtaining a mortgage to bidding wars, home inspections, and appraisals. If you’re not well-informed, cautious, and diligent … Continue reading 3 No-Brainer Ways to Stop Wasting Your AdWords Budget
Erin SaginAugust 19, 2015 E-commerce retailers are celebrating today: Google just announced the launch of automated extensions for Shopping ads (PLAs). What Are Automated Extensions for Shopping Ads? This is huge news for e-commerce retailers using PLAs. Not only are these extensions completely free, they also require zero work on the part of the advertiser … Continue reading New Automated Shopping Extensions for AdWords
By Sameer Panjwani August 11th, 2015 Whether you’re looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they are searching for the things that you offer. The key … Continue reading Guide To Google AdWords Quality Score ( How You Can Optimize It)
Zach HellerAugust 6, 2015 No single blog post can teach you everything you need to know about Google Adwords. And I won’t attempt to do that here. This post is for those out there that do not know anything about Google Adwords. It’s an introduction. At the end of the post, I’ll include some links … Continue reading Getting Started with Google Adwords
