Amanda GrinavichJune 12, 2015 Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. I first started using the platform just over a … Continue reading A Newbie’s Guide to Writing AdWords Ads
Rob DurantJune 4, 2015 I have had a lot of experience working with, working for, and even running small businesses (granted, I ran them into the ground – but that taught me a lot too). In my experience, too often small businesses lose sight of the big picture of why they started doing something and … Continue reading AdWords Is a Game. Here’s How to Win
Kim SpeierMay 27, 2015 Once you’ve set up your AdWords account and launched a few campaigns, it’s time to see how all that hard work has paid off! Google offers a variety of reports and tools to cater to the metrics that are most important to your business so you can see what is working … Continue reading Google AdWords: An Overview of Reporting Tools
Christian NkurunzizaMay 26, 2015 When managing your AdWords account, small unintentional mistakes can sink your business if not dealt with rapidly. Paul Downs, author of the late “You’re The Boss” column in the NY Times, learned a great lesson a few years ago: quantity means nothing without quality. Paul Downs makes custom conference tables, his business got … Continue reading When High Adwords And PPC Conversion Rates Are Bad For Business
by Adrian Key May 18th, 2015 You calculate click-through-rate (CTR) by dividing the number of times your ad is clicked on by how often it is shown. But why is this statistic such a vital pointer to your campaign’s overall health and how can you improve it? The closer your keywords and ads relate … Continue reading The 5 Best AdWords CTR Strategies
Kim SpeierMay 12, 2015 For companies looking to advertise online, chances are that Google AdWords is one of the first resources that comes to mind. It’s the most popular PPC platform because it fits almost any business model and is completely customizable to your needs and goals. Today, having a comprehensive marketing presence online is … Continue reading Getting Started With Google AdWords: The Basics
Erin SaginMay 6, 2015 PPC is rife with potential timesucks. Ad text optimization, keyword research, bid management, reporting, landing page optimization and other PPC tasks are all important facets of your paid search management. Even so, they can suck the life out of you if you’re wasting time on the elements that just don’t matter. … Continue reading 7 AdWords Shortcuts to Save You Time & Simplify Your Life
New ad formats, measurement tools and more announced to help marketers reach consumers on mobile. Ginny Marvin on May 5, 2015 Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler, Vice President of Product Management for AdWords. No surprise, many of the announcements focused … Continue reading Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]
April 23rd, 2015 What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide range of demographics and interest categories. While many individual sites … Continue reading What You Need To Know About Adwords & The Google Display Network
