Tag Archives: AdTech

Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally

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Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally by Laurie Sullivan  @lauriesullivan, April 18, 2022 Emodo built a solution for context and creative to support brands as they create immersive mobile advertising experiences through augmented reality (AR), 5G, 3D and 360-degree video campaigns.  As 5G technology expands, brands want to build more immersive experiences, said … Continue reading Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally →

Zynga Began Building An Ad Network By Buying Ad-Tech Companies

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Zynga Began Building An Ad Network By Buying Ad-Tech Companies by Laurie Sullivan  @lauriesullivan, April 1, 2022 Zynga continues to build a next-generation advertising platform that will serve the entire mobile industry, and it is buying up ad-technology companies to do it faster. The company believes its competitive advantage resides in the acquisition of Chartboost, … Continue reading Zynga Began Building An Ad Network By Buying Ad-Tech Companies →

Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?

Digital Advertisement

Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising? by Tony Silber , Staff Writer, February 18, 2022 The advertising-technology platform The Trade Desk this week rolled out a new product called OpenPath that it says connects advertisers directly to publishers’ ad inventory, and in doing so, avoids Google’s Open Bidding and other supply-side … Continue reading Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising? →

Marketers look to adtech and agencies to solve the addressability problem

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IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions. Kim Davis on February 9, 2022 NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual … Continue reading Marketers look to adtech and agencies to solve the addressability problem →

States Leaning Further Toward Breakup Of Google Ad-Tech Biz

Google Advertisement

States Leaning Further Toward Breakup Of Google Ad-Tech Biz by Laurie Sullivan  @lauriesullivan, June 5, 2020 The investigation of Google by the state attorneys general has once again moved to the forefront. Reports suggest that it could lead to a breakup of the tech company’s ad business as part of an expected lawsuit. Fifty attorneys … Continue reading States Leaning Further Toward Breakup Of Google Ad-Tech Biz →

Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics

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Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics by Ryan Kelly , Op-Ed Contributor, February 27, 2018 Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” — because some are getting too much attention, while … Continue reading Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics →

The Ad-Tech Tax

PPC Campaigns

by Ted McConnell, Featured Contributor, July 21, 2016 There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has a hidden, possibly unjustified, cost. Not true. As in every supply system, there is some waste, but it’s trivial compared to the fact … Continue reading The Ad-Tech Tax →

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