The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices. Constantine von Hoffman on January 24, 2023 The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to … Continue reading Feds finally file anti-monopoly suit over Google’s adtech
Tag Archives: AdTech
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google
Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google by Wendy Davis @wendyndavis, August 29, 2022 Google must face antitrust claims brought by the Atlanta-based online ad tech company Inform, Inc., a federal appellate court ruled Friday. The ruling reversed a decision issued last year by U.S. District Court Judge J.P. Boulee in Atlanta, who … Continue reading Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google
Google’s third-party cookie delay: Adtech reacts
The adtech and data world reacts to Google’s latest delay on the death of third-party cookies. Kim Davis on July 28, 2022 (August 12, 2022) we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given … Continue reading Google’s third-party cookie delay: Adtech reacts
Google offers adtech unit changes to fend off antitrust lawsuit
The Justice Department is believed to want much more significant changes. Constantine von Hoffman on July 11, 2022 Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street … Continue reading Google offers adtech unit changes to fend off antitrust lawsuit
Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers. Nicole Farley on June 27, 2022 Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A … Continue reading Google, NBCUniversal duking it out to be Netflix adtech provider
Facebook agrees to revamp adtech over discrimination charges
Second time company has settled a federal lawsuit about advertising bias. Constantine von Hoffman on June 22, 2022 Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is part of a sweeping settlement to a Fair Housing Act lawsuit announced Tuesday by the U.S. … Continue reading Facebook agrees to revamp adtech over discrimination charges
Major brands commit to mitigating adtech bias
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias. Kim Davis on June 21, 2022 Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The … Continue reading Major brands commit to mitigating adtech bias
Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally
Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally by Laurie Sullivan @lauriesullivan, April 18, 2022 Emodo built a solution for context and creative to support brands as they create immersive mobile advertising experiences through augmented reality (AR), 5G, 3D and 360-degree video campaigns. As 5G technology expands, brands want to build more immersive experiences, said … Continue reading Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally
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