Tag Archives: AdTech

The Ad-Tech Tax

by Ted McConnell, Featured Contributor, July 21, 2016 There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has a hidden, possibly unjustified, cost. Not true. As in every supply system, there is some waste, but it’s trivial compared to the fact … Continue reading The Ad-Tech Tax

Video adtech platform Unruly adds a new emotion-visualization dashboard

Called Pulse, it offers summaries of emotional responses to selected video ads — but then what? Barry Levine on March 10, 2016 at 3:42 pm Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based, News Corp-owned firm is launching in … Continue reading Video adtech platform Unruly adds a new emotion-visualization dashboard