Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers. Chris Wood on October 26, 2023 Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies … Continue reading New adtech partnership unlocks inventory for multicultural publications
Tag Archives: AdTech
PSA campaign gets impressive results from new adtech
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment. Constantine von Hoffman on October 25, 2023 A CTV ad campaign for The Trevor Project, which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according … Continue reading PSA campaign gets impressive results from new adtech
MediaMath Files For Bankruptcy, Owes Hundreds Of Millions To Ad-Tech Companies
MediaMath Files For Bankruptcy, Owes Hundreds Of Millions by Laurie Sullivan @lauriesullivan, July 3, 2023 Demand-side platform MediaMath filed for Chapter 11 bankruptcy protection in Delaware district court on Friday. The company owes between $100 million and $500 million to between 200 and 999 companies, including Google, Magnite, OpenX, PubMatic, Xandr, among many others. Emails … Continue reading MediaMath Files For Bankruptcy, Owes Hundreds Of Millions To Ad-Tech Companies
How enterprises are pursuing martech and adtech integration today
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. Jarrod Gingras on March 20, 2023 Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The … Continue reading How enterprises are pursuing martech and adtech integration today
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices. Constantine von Hoffman on January 24, 2023 The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to … Continue reading Feds finally file anti-monopoly suit over Google’s adtech
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google
Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google by Wendy Davis @wendyndavis, August 29, 2022 Google must face antitrust claims brought by the Atlanta-based online ad tech company Inform, Inc., a federal appellate court ruled Friday. The ruling reversed a decision issued last year by U.S. District Court Judge J.P. Boulee in Atlanta, who … Continue reading Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google
Google’s third-party cookie delay: Adtech reacts
The adtech and data world reacts to Google’s latest delay on the death of third-party cookies. Kim Davis on July 28, 2022 (August 12, 2022) we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given … Continue reading Google’s third-party cookie delay: Adtech reacts
Google offers adtech unit changes to fend off antitrust lawsuit
The Justice Department is believed to want much more significant changes. Constantine von Hoffman on July 11, 2022 Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street … Continue reading Google offers adtech unit changes to fend off antitrust lawsuit
Random Posts on
Reuse Website Content Through Video Marketing
How to Best Use Instagram Analytics
6 Web Design Mistakes That Could Kill Your Conversion
What Does SEO Success Look Like?
Top FAQs About Outbound SDR Outsourcing
Do This ‘Impossible’ Thing in 2016, and Transform Your Life or Business
How to Use Self Leadership to Reinvent Yourself
Video Hosting Platforms: Which Is Best for Your Business?
