Tag Archives: Adoption

How to Improve Product Adoption: Proven Strategies for Product Managers

Madeleine Wilson July 26, 2021 Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product … Continue reading How to Improve Product Adoption: Proven Strategies for Product Managers →

How agile adoption will change the way we work in 2020

Project Management

We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming year. Stacey Ackerman on January 3, 2020 Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. … Continue reading How agile adoption will change the way we work in 2020 →

How to Measure User Adoption and Increase Your Rates

User Engagement

Mia Jacobs — August 26, 2019 — August 26, 2019 Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in their ability to reveal the customer experience of the product or service so you can add value to that experience and maximize the growth of … Continue reading How to Measure User Adoption and Increase Your Rates →

How to Increase Product Adoption Rates: Tips for SaaS Enterprises

SaaS Marketing

Mia Jacobs — April 22, 2019 — April 22, 2019 Congratulations! You’ve won a new customer and helped them learn how to use your product or service. What happens next? In a perfect world, the customer would fully leverage it, then spread the word about your business to their friends and community. But in reality, … Continue reading How to Increase Product Adoption Rates: Tips for SaaS Enterprises →

5 hurdles RCS messaging has to overcome for universal adoption

Management Skills

What’s the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually. Henry Cazalet on February 14, 2019 Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message … Continue reading 5 hurdles RCS messaging has to overcome for universal adoption →

How to Get High CRM Adoption at Your Brokerage

Customer Relationship Managemnet

Mike Brady — November 7, 2018 — November 7, 2018 PublicDomainPictures / Pixabay Key Takeaways High adoption is critical to achieving high ROI on your CRM investment. Low CRM adoption is usually caused by a lack of prioritization, technology fatigue, password overload, and difficult-to-use CRMs. You can get high CRM adoption by choosing a CRM … Continue reading How to Get High CRM Adoption at Your Brokerage →

Pew: Internet adoption, social media usage have been flat since 2016

Social Media Engagement

While the overall numbers have peaked, there is still growth and change within categories. Greg Sterling on October 1, 2018 Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media … Continue reading Pew: Internet adoption, social media usage have been flat since 2016 →

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

Marketing Platforms

The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018 In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption →

10 CRM Best Practices for Tackling Common Adoption Obstacles

CRM Software

Jody Glidden — April 5, 2018 — April 5, 2018 When attempting a successful CRM implementation, you might face many key challenges like data integrity, manual data entry, low user adoption, and others. Without a game plan to address these challenges, you can expect your CRM’s usefulness to dwindle. Fortunately, there are several CRM drills … Continue reading 10 CRM Best Practices for Tackling Common Adoption Obstacles →

How to Form a CRM Implementation Plan That Drives Adoption

Customer Relationship Managemnet

Jody Glidden — March 22, 2018 — March 22, 2018 Your CRM implementation might fail. Let that sink in for a second. It’s a scary realization after investing significant time and money into researching, selecting, and deploying a solution. Research has shown that on the high end, upwards of 70% of all CRM projects fail … Continue reading How to Form a CRM Implementation Plan That Drives Adoption →