Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. Stephanie Miller on December 9, 2024 “How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. Many of us feel anxious and defensive … Continue reading How to reframe AI adoption to focus on outcomes, not tools
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind. Melissa Reeve on October 29, 2024 Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their … Continue reading 5 ways to jump start AI adoption
AI hype is leading to rapid adoption, but what happens when understanding lags behind? Greg Kihlstrom on July 29, 2024 Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the … Continue reading Why brands must bridge the knowledge gap in AI adoption
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow — 7 percentage points more than in 2023. Constantine von Hoffman on July 26, 2024 While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its … Continue reading 67% of marketers say lack of training is primary barrier to AI adoption
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations. Greg Kihlstrom on June 17, 2024 AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding ethical standards, maintaining customer trust and supporting a responsible workforce transition. Below are … Continue reading Ethical considerations for AI adoption in MOps
Ethereum Mass Institutional Adoption An Enormous Tailwind For Kai Cat Coin James Spillane Crypto Writer Ethereum is poised for a major rally, say many cryptocurrency market analysts. The second largest coin by market cap after Bitcoin, a recent May 14th report in Yahoo Finance said Ethereum among other cryptos “have seen a surge in … Continue reading Ethereum Mass Institutional Adoption An Enormous Tailwind For Kai Cat Coin
AI adoption doesn’t have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations. Mark Ogne on May 17, 2024 Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of … Continue reading Cutting through the hype: Generative AI adoption in B2B
Agencies Fear Missing AI Adoption by Laurie Sullivan , Staff Writer @lauriesullivan, December 6, 2023 Agencies refuse to be left behind in the artificial intelligence (AI) frenzy. Many expect the AI-driven savings to more than double year-over-year (YoY), increasing by 134% in 2024. About 25% of larger agencies with more than 100 employees expect more than … Continue reading Agencies Fear Missing AI Adoption
Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down by Karlene Lukovitz @KLmarketdaily, March 3, 2023 Yes, more and more consumers are signing up for ad-supported streaming services. But a bit of weariness with ads may already be creeping in. TiVo’s Q4 2022 video report, based on a survey of 4,493 adults in the U.S. … Continue reading Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down
With this framework, you can begin to understand and measure how your CDP drives business value and contributes to ROI. Craig Howard on February 27, 2023 Implementing a customer data platform (CDP) is no small investment. And, to paraphrase Spiderman, with great investment comes great expectations from the C-suite. What they are going to want … Continue reading Measuring CDP adoption: A comprehensive framework
