Tag Archives: Adopting

Adopting a Subscription Model? Here Are 3 Options to Consider

James Gagliardi — May 12, 2017 — May 12, 2017 If you’re considering a move to a subscription model, you’re in good company. From baby diapers to snowboards and luxury cars, online subscriptions and automated payment models are on the rise as brands seek to meet consumer preferences. Before you develop an online subscription business, … Continue reading Adopting a Subscription Model? Here Are 3 Options to Consider

The Argument for Adopting a Storytelling Structure for Your Content Marketing

By Kaitlin Stich, Published November 5, 2014 People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story … Continue reading The Argument for Adopting a Storytelling Structure for Your Content Marketing