The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets. Pamela Parker on June 15, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is … Continue reading What’s Digital Asset Management and why are marketers adopting the technology?
Our approach to adopting new marketing technology doesn’t need to be so black and white. Jennifer Cannon on June 19, 2019 Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital … Continue reading Adopting new martech? You don’t have to choose between agile and waterfall
Joseph Chukwube — December 22, 2018 Follow @josephchukwube — December 22, 2018 Alongside increased confidentiality and minimized taxes, there are a lot of other benefits associated with opening up an offshore company. Although the key reason most people prefer opening up offshore companies is the tax effectiveness, below are other benefits that serve as an … Continue reading 8 Reasons Why Businesses are Adopting the Trend of Opening an Offshore Company
Chelsea Boice — November 4, 2018 — November 4, 2018 mohamed_hassan / Pixabay 2018 has been a big year for marketing. From virtual reality to voice search, this year has brought forth some powerful technological advancements to help brands better connect, engage, and convert buyers. If you’ve been keeping up with these trends, then you’ve … Continue reading Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy
Katie Sweet — October 18, 2017 Follow @misskatiehrdy — October 18, 2017 In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers … Continue reading Managing Internal Objections to Adopting Personalization
Matt Goldman — September 27, 2017 Follow @TheOriginalBull — September 27, 2017 These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Right now, they are online. The numbers are daunting. Of the 7.3 billion … Continue reading How Enterprises Are Adopting Social Selling
Deanna Rampton — September 7, 2017 — September 7, 2017 HypnoArt / Pixabay Habits often have a negative association. But good habits, such as exercise and being grateful, are important since they can eliminate wasted time. Other benefits are helping to achieve goals, and essentially build the foundation of our lives. The same is true … Continue reading Adopting Smart Invoicing Habits as a Business Owner
James Gagliardi — May 12, 2017 — May 12, 2017 If you’re considering a move to a subscription model, you’re in good company. From baby diapers to snowboards and luxury cars, online subscriptions and automated payment models are on the rise as brands seek to meet consumer preferences. Before you develop an online subscription business, … Continue reading Adopting a Subscription Model? Here Are 3 Options to Consider
by Daniel Burrus January 6, 2016 Follow @DanielBurrusJanuary 6, 2016 Every year, the National University of Singapore sends students in their junior year abroad to work as interns with small startups in major hubs such as Silicon Valley, Beijing, and Tel Aviv. After completing a year with the startup, they return to Singapore to finish … Continue reading Adopting a Startup Mindset
By Kaitlin Stich, Published November 5, 2014 People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story … Continue reading The Argument for Adopting a Storytelling Structure for Your Content Marketing
