Tag Archives: Adopting

The Single Biggest Mistake Organizations Make When Adopting Agile

Project Management

Anthony Mersino June 10, 2021 I know what you are thinking, with so many ways that organizations can undermine their steps toward agility, how could you pick just one single biggest mistake? Well, I keep bumping into this mistake with organizations and increasingly I think it is the single biggest mistake. It is the quickest … Continue reading The Single Biggest Mistake Organizations Make When Adopting Agile →

What’s Digital Asset Management and why are marketers adopting the technology?

Digital Assets Management

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets. Pamela Parker on June 15, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is … Continue reading What’s Digital Asset Management and why are marketers adopting the technology? →

Adopting new martech? You don’t have to choose between agile and waterfall

Project Management

Our approach to adopting new marketing technology doesn’t need to be so black and white. Jennifer Cannon on June 19, 2019 Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital … Continue reading Adopting new martech? You don’t have to choose between agile and waterfall →

8 Reasons Why Businesses are Adopting the Trend of Opening an Offshore Company

Business Development

Joseph Chukwube — December 22, 2018 Follow @josephchukwube — December 22, 2018 Alongside increased confidentiality and minimized taxes, there are a lot of other benefits associated with opening up an offshore company. Although the key reason most people prefer opening up offshore companies is the tax effectiveness, below are other benefits that serve as an … Continue reading 8 Reasons Why Businesses are Adopting the Trend of Opening an Offshore Company →

Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy

Chatbots

Chelsea Boice — November 4, 2018 — November 4, 2018 mohamed_hassan / Pixabay 2018 has been a big year for marketing. From virtual reality to voice search, this year has brought forth some powerful technological advancements to help brands better connect, engage, and convert buyers. If you’ve been keeping up with these trends, then you’ve … Continue reading Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy →

Managing Internal Objections to Adopting Personalization

Personalization

Katie Sweet — October 18, 2017 Follow @misskatiehrdy — October 18, 2017 In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers … Continue reading Managing Internal Objections to Adopting Personalization →

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