Mark Miller — January 5, 2017 Follow @MMtwopointfive— January 5, 2017 The makeup of a competitive marketing team is constantly evolving, with critical new positions forming and traditional roles shifting to take advantage of innovative technology and tactics; 2017 will continue to shake up the formula for a “complete marketing team” for any given business. … Continue reading 3 Digital Marketing Specialists To Consider Adding To Your Team In 2017
VerticalResponse — December 8, 2016 Follow @VR4SmallBiz— December 8, 2016 We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art. But now that New … Continue reading Adding Art to Words: How Emojis Can Brighten Up Your Emails
by Ross WingoOctober 21, 2016 Allow me to introduce the unsung hero of customer acquisition and retention: live chat for your website. If your business doesn’t already have a live chat product, then you’re missing out on a great way to engage potential and existing customers. While live chat is effective for capturing information about … Continue reading 3 Reasons Adding Live Chat is Good for Business
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Humor and marketing are hardly strangers to each other. They were companions long before Volkswagen used the Beetle’s alleged buoyancy as a selling point in the 1960s and will be long after the recent blast-off to retirement on Mars of Dos Equis’ “most interesting man in the world.” … Continue reading 4 Questions to Ask Yourself Before Adding Humor to Your Email Content
by Chase Martin, June 29, 2016, 8:10 AM Smart lights can communicate with each other, potentially opening a new door to marketing. That’s the essence of smart light innovations Disney Research just showed at an international conference on sensors and networks in London. The new method of connecting devices in the Internet of Things uses … Continue reading Disney’s Smart Light Innovations: Adding New Magic To Marketing
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
by Helen Edwards January 8, 2016January 8, 2016 Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add … Continue reading New in AdWords: Adding Search Queries as Keywords Just Got Easier
by Sally McGraw November 18, 2015November 18, 2015 When people sign up for your email newsletter, they probably know what they’re getting into. If you’re a shop, they’ll expect new product updates and sales notices. If you’re a corporation, they’ll anticipate hearing about new projects and leadership shifts. If you’re a blogger, they’ll count on … Continue reading Make It Useful: Adding Value to Your Newsletter
Danielle CoeOctober 29, 2015 One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in … Continue reading Adding User Generated Content to Your Social Media Plan
Mark SchaeferOctober 28, 2015 A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a Piper Jaffray survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. Twitter finished second, named most important by 20 percent of respondents, … Continue reading Adding Fuel to the Fire: How Important is Facebook?
