William Comcowich — April 21, 2020 The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online. Many businesses adapted quickly to the crisis. Gyms … Continue reading 9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19
Colleen Perone — April 16, 2020 How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up? With so … Continue reading Tips for B2B Business to Thrive and Adapt During the COVID-19 Pandemic
Scott Hirsch — April 18, 2020 The COVID-19 Pandemic is accelerating the evolution of the online marketplace – an evolution 30 years in the making – and those who fail to adapt could lose everything. The canaries in the mine: Sears, RadioShack, Borders, Blockbuster and many more, each have their own specific stories of failure, … Continue reading The COVID-19 Crisis Will Accelerate the Evolution of the Online Marketplace – Will You Adapt or Become a Fossil?
Tom Wozniak — March 17, 2020 If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of your strategy, you’re almost certainly being impacted by the growing number of cancellations for large events right now. Many companies depend on these types of events to generate new … Continue reading How Marketing Teams Can Adapt to Having Fewer Industry Events
James Glover — February 28, 2020 You’ve spent months assembling data on demographics and past purchases. You’ve painstakingly divided your subscribers into segments based on that data. Maybe you’ve even assigned audience personas to those segments — ascribing them lifestyles, hobbies, and cute names like “Maggie the Mom” and “Craig the CTO.” At first, your … Continue reading Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year. Ryan Phelan on January 3, 2020 Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with … Continue reading Your ability to adapt and learn is essential to your success in 2020
Aashish Sharma — October 20, 2019 Follow @ineedseo Historically speaking, society has a way of stereotyping generations into pigeonholes for the neatness of media reports. In truth; each generation contains a plethora of differences even between themselves, let alone between each other. Businesses will always need to adapt to suit the skills and training needs … Continue reading How Businesses Need To Adapt Their Training to Make Way for Generation Z
Darleen DeRosa — October 3, 2019 Follow @onpoint_llc Leadership is often viewed as synonymous with influence. In many cases, the legacy of a great leader is their ability to get buy-in from different stakeholders Unfortunately, many leaders often rely on the same proven strategies that have helped them succeed in the past, which can make … Continue reading How Leaders Can Adapt Their Influencing Styles
Costi Teleman — July 27, 2019 — July 27, 2019 These days, technology is at the forefront of nearly all human activities—changing the way things are done whether you’re a student, a teacher, a business owner, or an employee. And one area that has been greatly shaped by technology is hiring. Professionals in the recruitment … Continue reading Technological Changes in Recruitment and How Job Seekers Should Adapt
Publishers Need To Adapt To Programmatic Future by Rob Williams , April 19, 2019 Native advertising is on its way to making up two-thirds of the U.S. digital display ad market by next year, a development that will mostly benefit social media companies like Facebook. However, publishers need to consider these trends in developing marketing … Continue reading Publishers Need To Adapt To Programmatic Future
