Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
Tag Archives: Adapt
Digital Marketing Tips to Help your Business Adapt to Today’s Crisis
Angela Hausman, PhD — June 15, 2020 Photo by Launchpresso from Pexels Earlier this week, we discussed how to achieve marketing success in the middle of the triple crises (coronavirus, financial meltdown, and massive protests as part of Black Lives Matter) facing the US and much of the world right now. Today, I’ll focus on … Continue reading Digital Marketing Tips to Help your Business Adapt to Today’s Crisis
Repositioning Your Business to Adapt to the Times
Gary Simpson — June 1, 2020 Prior to 2020, nobody predicted that companies across the world would be severely affected by a viral outbreak. By now, you’re probably fed up of hearing about COVID-19, quarantine and how it’s having a detrimental effect on business. Buyer’s journeys have changed and customer pipelines are becoming narrower by … Continue reading Repositioning Your Business to Adapt to the Times
How to Adapt to Amazon’s Ever-Evolving Algorithm in 2020
Kiran Patil — May 6, 2020 With millions of sellers stocking the virtual aisles of Amazon, it’s not easy to stand out in the crowd. Amazon wants to promote competition and allows multiple sellers to fulfill customer demands across various categories. But the real question is, how do some sellers fair better than others? The … Continue reading How to Adapt to Amazon’s Ever-Evolving Algorithm in 2020
9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19
William Comcowich — April 21, 2020 The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online. Many businesses adapted quickly to the crisis. Gyms … Continue reading 9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19
Tips for B2B Business to Thrive and Adapt During the COVID-19 Pandemic
Colleen Perone — April 16, 2020 How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up? With so … Continue reading Tips for B2B Business to Thrive and Adapt During the COVID-19 Pandemic
The COVID-19 Crisis Will Accelerate the Evolution of the Online Marketplace – Will You Adapt or Become a Fossil?
Scott Hirsch — April 18, 2020 The COVID-19 Pandemic is accelerating the evolution of the online marketplace – an evolution 30 years in the making – and those who fail to adapt could lose everything. The canaries in the mine: Sears, RadioShack, Borders, Blockbuster and many more, each have their own specific stories of failure, … Continue reading The COVID-19 Crisis Will Accelerate the Evolution of the Online Marketplace – Will You Adapt or Become a Fossil?
How Marketing Teams Can Adapt to Having Fewer Industry Events
Tom Wozniak — March 17, 2020 If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of your strategy, you’re almost certainly being impacted by the growing number of cancellations for large events right now. Many companies depend on these types of events to generate new … Continue reading How Marketing Teams Can Adapt to Having Fewer Industry Events
Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve
James Glover — February 28, 2020 You’ve spent months assembling data on demographics and past purchases. You’ve painstakingly divided your subscribers into segments based on that data. Maybe you’ve even assigned audience personas to those segments — ascribing them lifestyles, hobbies, and cute names like “Maggie the Mom” and “Craig the CTO.” At first, your … Continue reading Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve
Your ability to adapt and learn is essential to your success in 2020
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year. Ryan Phelan on January 3, 2020 Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with … Continue reading Your ability to adapt and learn is essential to your success in 2020
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