Igor Gorbatko — February 7, 2018 Follow @igorbatkoGE — February 7, 2018 Image credit Have you ever wondered what drives success in business over the long run? Having the right idea, picking the right strategy or hitting the right timing? Sure, they all play a role, but there is something more fundamental that makes a … Continue reading How to Design a Hiring Process That Will Help You Acquire Great Talent
Scott Barnett — January 15, 2017 Follow @scottabarnett— January 15, 2017 Online advertising is a massive market, and getting larger every year. Undoubtedly, the number of emails in your Inbox that stress how to best acquire customers online via advertising is also increasing. I recently got an email that had some of the following information: … Continue reading How to (Not!) Acquire Customers Online
If smart assistants like Amazon’s Alexa make it easy to reorder products, how can brands get people to try out something new? Tim Peterson on January 6, 2017 The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try … Continue reading Alexa, can you acquire new customers for marketers?
Jody Glidden — November 9, 2016 — November 9, 2016 “We manage” doesn’t inspire much confidence, does it? Take the following interaction, for instance: Question: How do you attract and engage new clients while making sure your existing clients are happy? Answer: Oh, we manage. Sure, you won’t find many executives who would respond this … Continue reading What Is Relationship Intelligence and How Do Companies Acquire It?
by Andrew ScarbroughSeptember 22, 2016 The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that … Continue reading 30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert, and Bring People Back
Jeanette RussellNovember 1, 2015 Imagine there is a new, hit show on TV. You’ve vaguely heard about it, but you haven’t seen it yet and you’re not sure if you will. One day, you’re in line at the bank and the person in front of you is raving about how talented the leading actress is. … Continue reading 3 Unique Ways Your Current Donors Can Help You Acquire New Donors With Social Media
Grant ThomasJuly 11, 2015 Online fashion retailers face a ton of competition and new stores are popping up daily. To stay relevant, brands have to find new ways to provide value to their shoppers aside from their products. The top fashion retailers now focus on creating a great shopping experience. This can be done in … Continue reading 6 Ways Online Fashion Retailers Rapidly Acquire New Customers
Stephanie KaperaJanuary 21, 2015 As someone who is getting married in 2015, I’ve made a few observations recently about the state of the wedding industry; namely, that it’s ripe for disruption. The whole setup seems like something that might have worked a decade or two ago, at a time when people got married while they … Continue reading Case Study: How Startups Can Acquire Customers For Disruptive Products
Jesse AaroneJanuary 10, 2015 Social media has become a preferred and convenient method of attracting new customers for businesses across a wide variety of verticals. From those in retail to others in IT, the five biggest social media platforms — Facebook, Twitter, Instagram, LinkedIn and Pinterest — are still growing, and research indicates that almost … Continue reading How to Acquire New Customers with Social Media